Keyword: marketing

Found 1031 papers in total
The impact of leadtime and years of competitive rivalry on pioneer market share advantages
The impact of leadtime and years of competitive rivalry on pioneer market share advantages
1994,
Research has established that for surviving brands, market pioneers have a higher...
Competitive market structures: A subset selection analysis
Competitive market structures: A subset selection analysis
1994,
Market structure models are used to identify submarkets or to test for the presence of...
Energy consumption in transport in Great Britain: Macro level estimates
Energy consumption in transport in Great Britain: Macro level estimates
1995,
Transport has continued to increase its consumption of nonrenewable energy resources...
The target market for methanol fuel
The target market for methanol fuel
1995,
A survey of vehicle owners was conducted in New York State and California to explore...
Number of sales forecast methods and marketing management
Number of sales forecast methods and marketing management
1994,
The links between the number of sales forecasting methods used by a company, the...
Optimal pulsing in an advertising diffusion model
Optimal pulsing in an advertising diffusion model
1994,
Empirical evidence indicates that a given moderate number of advertisements per year...
The long run, causality, and forecasting in the advertising-sales relationship
The long run, causality, and forecasting in the advertising-sales relationship
1994,
Co-integration analysis is used in a study of the advertising and sales relationship...
Modeling goes to Hollywood: Predicting individual differences in movie enjoyment
Modeling goes to Hollywood: Predicting individual differences in movie enjoyment
1994,
Consumer behavior researchers are getting more interested in the experiential aspect...
The growth of interorganizational systems in the presence of network externalities
The growth of interorganizational systems in the presence of network externalities
1994,
The authors develop a model of network growth in the presence of network externalities...
Optimal dynamic pricing of inventories with stochastic demand over finite horizons
Optimal dynamic pricing of inventories with stochastic demand over finite horizons
1994,
In many industries, managers face the problem of selling a given stock of items by a...
Competitive pricing by a price leader
Competitive pricing by a price leader
1994,
The authors examine the problem of pricing in a market where one brand acts as a price...
Selection of product line qualities and prices to signal competitive advantage
Selection of product line qualities and prices to signal competitive advantage
1994,
The authors investigate a firm’s choice of prices and qualities of a product...
Database marketing increases prospecting effectiveness at Merrill Lynch
Database marketing increases prospecting effectiveness at Merrill Lynch
1994,
Establishing new client relationships is critical in the financial services industry....
Dynamic optimal control models in advertising: Recent developments
Dynamic optimal control models in advertising: Recent developments
1994,
This paper presents a review of recent developments that have taken place in the area...
Pricing and delivery-time performance in a competitive environment
Pricing and delivery-time performance in a competitive environment
1994,
The authors present a model of market competition in which customer preferences are...
Cross-national ‘laws’ and differences in market response
Cross-national ‘laws’ and differences in market response
1994,
International differences in general, and cultural differences in particular, exert...
Meeting seasonal demand in a dynamic production environment
Meeting seasonal demand in a dynamic production environment
1992,
Seasonal fluctuations in demand can cause difficulties in scheduling production for a...
A multiobjective approach to design franchise outlet networks
A multiobjective approach to design franchise outlet networks
1994,
The economic goals and the resulting locational objectives of a franchisor and its...
Statistical analysis of how telecommunication services are used in households
Statistical analysis of how telecommunication services are used in households
1991,
The results of the ‘Survey on telecommunication use in households and...
Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects
Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects
1993,
The paper investigates the validity of the ‘flat maximum principle’-the...
An aid for strategic marketing in the banking industry: A Markov analysis
An aid for strategic marketing in the banking industry: A Markov analysis
1994,
This study illustrates the use of Markov analysis as a strategic planning method in...
High-Definition Television: Assessing demand forecasts for a next generation consumer durable
High-Definition Television: Assessing demand forecasts for a next generation consumer durable
1993,
High-definition Television promises to be the next generation of television. This...
A study of forecasting of competitive products
A study of forecasting of competitive products
1992,
When a new innovative product is put into market as a counterpart to traditional...
Finding optimal survey policies via adaptive Markov decision processes
Finding optimal survey policies via adaptive Markov decision processes
1993,
The paper considers the problem of determining how many questionnaires to mail at...
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