Keyword: marketing

Found 1031 papers in total
An empirical investigation of advertising strategies in a dynamic duopoly
An empirical investigation of advertising strategies in a dynamic duopoly
1992,
The equilibrium profit-maximizing advertising policies of firms operating in a dynamic...
A multiple objective marketing-manufacturing approach for order (market) selection
A multiple objective marketing-manufacturing approach for order (market) selection
1992,
A multiple objective approach for the order (market) selection decision problem of...
An application of linear goal programming to the marketing distribution decision
An application of linear goal programming to the marketing distribution decision
1991,
This paper presents an application of linear goal programming to the distribution...
A KBS application for market research advice in transport
A KBS application for market research advice in transport
1992,
This paper presents some results of a knowledge based system (KBS) development applied...
Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data
Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data
1991,
The authors propose a model to analyze the impact of advertising media plans and...
Pricing and promotions in asymmetric duopolies
Pricing and promotions in asymmetric duopolies
1991,
This paper develops a modeling framework for making promotions decisions. In contrast...
Transportation systems, retail environments and pedestrian trip chaining behavior: Modeling issues and applications
Transportation systems, retail environments and pedestrian trip chaining behavior: Modeling issues and applications
1992,
Revitalisation processes in Western inner-cities and the construction of large-scale...
A duration model of automobile ownership
A duration model of automobile ownership
1992,
Recent microeconomic models of automobile ownership have recognized that a household...
MUBRAPLAN-A decision support system for media planning: From design to utilization
MUBRAPLAN-A decision support system for media planning: From design to utilization
1992,
In advertising, media planning consists of deciding where to advertise, what elements...
Competitive strategies for two firms with asymmetric production cost structures
Competitive strategies for two firms with asymmetric production cost structures
1991,
The authors model joint production-marketing strategies for two firms with asymmetric...
Budget allocation and profit for logistics and its interfaces
Budget allocation and profit for logistics and its interfaces
1991,
Presents a multiple-objective mathematical programming model to co-ordinate logistics...
Sequential estimation of a time dependent advertising effectiveness model
Sequential estimation of a time dependent advertising effectiveness model
1990,
A commonly used model for the relationship between advertising awareness and weight of...
A floorspace productivity relationship for Japanese convenience stores
A floorspace productivity relationship for Japanese convenience stores
1990,
In this paper two relationships are presented to evaluate the economic performance of...
Sources of superior performance: Market share versus industry effects in the U.S. brewing industry
Sources of superior performance: Market share versus industry effects in the U.S. brewing industry
1991,
Using financial measures of performance the authors investigate the sources of value...
The market reaction to the information content of municipal surplus/deficit ratios
The market reaction to the information content of municipal surplus/deficit ratios
1991,
The purpose of this project is to analyze the information content of municipal bottom...
Monetary policy: Change, lessons, and prescriptions for the 1990s
Monetary policy: Change, lessons, and prescriptions for the 1990s
1991,
Substantial change in the financial environment in recent years has altered the way in...
On manufacturing/marketing incentives
On manufacturing/marketing incentives
1991,
Stereotypically, marketing is mainly concerned about satisfying customers and...
Improving sea food consumption of the poor in Chile
Improving sea food consumption of the poor in Chile
1991,
This paper describes a research study done to determine if a sea food product can be...
The industry technology life cycle: An integrating meta-model?
The industry technology life cycle: An integrating meta-model?
1991,
This report attempts to answer a rather deep question: To what extent can...
A decision support system for job release in make-to-order companies
A decision support system for job release in make-to-order companies
1991,
A Decision Support System (DSS), specifically designed to address the needs of small-...
Operational economies of a process positioning determinant
Operational economies of a process positioning determinant
1991,
The authors develop and analyze a model of commercial relationship. The commercial...
The allocation of consumer incentives to meet simultaneous sales quotas: An application to U.S. Army recruiting
The allocation of consumer incentives to meet simultaneous sales quotas: An application to U.S. Army recruiting
1991,
Consumer incentives often have a dual role: to expand the market and to redistribute...
JIT and the marketing interface
JIT and the marketing interface
1990,
Implementation of JIT requires the integration of various functional area activities....
Pricing and diffusion of primary and contingent products
Pricing and diffusion of primary and contingent products
1991,
Companies in certain industries produce products, called contingent products, that...
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