Keyword: marketing

Found 1031 papers in total
The organization and improvement of market forecasting
The organization and improvement of market forecasting
1994,
Quantitative forecasting techniques are not much used in organizations. Instead,...
Integrating marketing and production planning in Make-to-Order companies
Integrating marketing and production planning in Make-to-Order companies
1993,
Make-to-Order companies are in the business of supplying products only in response to...
Location of a new facility on a linear market in the presence of weights
Location of a new facility on a linear market in the presence of weights
1988,
In this paper, the authors study the trading areas of n facilities with unequal...
Heuristics for pricing and positioning a product-line using conjoint and cost data
Heuristics for pricing and positioning a product-line using conjoint and cost data
1993,
Designing and pricing a product-line is the very essence of every business. In recent...
Analysis of the automatic control market in Chile
Analysis of the automatic control market in Chile
1990,
In this paper an analysis of the automatic control market in Chile is presented. This...
Optimal advertising in growing-stabilizing markets
Optimal advertising in growing-stabilizing markets
1993,
The method of dynamic programming is used to determine the optimal synthesis of an...
The strategic management paradigm and the wood building products industry: A model of strategies and firm profitability
The strategic management paradigm and the wood building products industry: A model of strategies and firm profitability
1992,
A model of strategies and firm profitability was developed and tested for the North...
Demand for clean-fuel vehicles in California: A discrete-choice stated preference pilot project
Demand for clean-fuel vehicles in California: A discrete-choice stated preference pilot project
1993,
A study was conducted to determine how demand for clean-fuel vehicles and their fuels...
Market simulations based on Conjoint Analysis
Market simulations based on Conjoint Analysis
1989,
The objective of this work is to describe and to discuss market simulators based on...
Modeling coordination in organizations and markets
Modeling coordination in organizations and markets
1992,
Thomas Malone utilizes the concept of vulnerability costs in order to compare the...
The modernization of Merit Brass
The modernization of Merit Brass
1993,
The Merit Brass Company embarked on a modernization program at midyear 1990. Its goal...
The marketing-manufacturing interface and manufacturing flexibility
The marketing-manufacturing interface and manufacturing flexibility
1992,
Research has found that while flexibility is a prime advantage of new flexible...
Competition and investment in flexible technologies
Competition and investment in flexible technologies
1993,
This paper examines the implications of market structure on investment in flexible...
Optimal co-operative advertising decisions in direct mail operations
Optimal co-operative advertising decisions in direct mail operations
1992,
This paper considers optimization of vertical co-operative promotion decisions in a...
Modeling telecommunications demand analysis
Modeling telecommunications demand analysis
1993,
Over the last 20 years, legal and regulatory decisions, culminating in the divestiture...
Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results
Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results
1992,
While econometric market share models have been shown to be useful to managers as...
Judgemental revision of sales forecasts: The relative performance of judgementally revised versus non-revised forecasts
Judgemental revision of sales forecasts: The relative performance of judgementally revised versus non-revised forecasts
1992,
The judgemental revision of sales forecasts is an issue which is receiving increasing...
Engineering costs and customer costs in designing product support
Engineering costs and customer costs in designing product support
1993,
Product support encompasses activities undertaken by durable goods producers to ensure...
A Markovian model of consumer buying behavior and optimal advertising pulsing policy
A Markovian model of consumer buying behavior and optimal advertising pulsing policy
1993,
This paper deals with the problem of scheduling optimal advertising policy for a very...
Analysis of a multi-period pricing problem
Analysis of a multi-period pricing problem
1991,
The authors consider the pricing decision of a firm over a planning horizon ( T) in a...
A simulation model for industrial marketing
A simulation model for industrial marketing
1992,
Developing an effective marketing mix is an important task for product planners...
Operations research in industry: New opportunities in a changing world
Operations research in industry: New opportunities in a changing world
1991,
During the birth of operations research in World War II, some of the greatest...
Estimating loyalty and switching with an application to the automobile market
Estimating loyalty and switching with an application to the automobile market
1992,
A brand switching model that considers the choices: previous choice, current choice,...
Pricing and capacity decisions for a service facility: Stability and multiple local optima
Pricing and capacity decisions for a service facility: Stability and multiple local optima
1992,
The paper considers a model for optimal pricing and capacity for a service facility....
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