Keyword: marketing

Found 1031 papers in total
Asset stock accumulation and sustainability of competitive advantage
Asset stock accumulation and sustainability of competitive advantage
1989,
Given incomplete factor markets, appropriate time paths of flow variables must be...
Asset stocks and sustained competitive advantage: A comment
Asset stocks and sustained competitive advantage: A comment
1989,
In their paper, Dierickx and Cool suggest that the strategic factor markets model...
Uncapacitated plant location under alternative spatial price policies
Uncapacitated plant location under alternative spatial price policies
1990,
Given a spatial system of clients’ demand functions, this paper proposes...
Broader product line: A necessity to achieve success?
Broader product line: A necessity to achieve success?
1990,
Strategic product line breadth decisions evoke differential responses from the...
CoverStory-Automated news finding in marketing
CoverStory-Automated news finding in marketing
1990,
Ocean Spray Cranberries, a $1 billion fruit-processing cooperative, tracks...
Optimization of classifications in administrative sciences
Optimization of classifications in administrative sciences
1990,
The method of paired comparisons is used when a group of individuals aims to establish...
Marketing and manufacturing conflict: Sources and resolution
Marketing and manufacturing conflict: Sources and resolution
1988,
Conflict between marketing and manufacturing is commonplace in many organizations....
Optimal reliability choice in product design
Optimal reliability choice in product design
1990,
In designing new products, the reliability of the product is an important variable....
A full information pricing problem for the sale of several identical commodities
A full information pricing problem for the sale of several identical commodities
1990,
EDITOR: PLEASE SUPPLY ABSTRACT. COMP: ALLOW EIGHT LINES.
AT&T telemarketing site selection system offers customer support
AT&T telemarketing site selection system offers customer support
1990,
Over 180000 telemarketing centers in the United States employ over 2000000 people....
A choice-modeling market information system that enable ABB Electric expand its market share
A choice-modeling market information system that enable ABB Electric expand its market share
1990,
In its third year of existence, ABB Electric was approaching the break-even point when...
A structural methodology for managing manufacturing lead times in make-to-order companies
A structural methodology for managing manufacturing lead times in make-to-order companies
1989,
This paper extends the ideas put forward in an earlier EJOR article to develop a...
Nested Rotterdam model: Applications to marketing research with special reference to telecommunications demand
Nested Rotterdam model: Applications to marketing research with special reference to telecommunications demand
1988,
The Rotterdam model is a highly structured econometric model that can be used to model...
Determining strategic groups using multidimensional scaling
Determining strategic groups using multidimensional scaling
1989,
Millard Fillmore Hospital (MFH), a major hospital in the Western New York area, needed...
A mathematical programming model for market share prediction
A mathematical programming model for market share prediction
1989,
The primary objective of the multiattribute models in the area of marketing is to...
A flexible class of discrete choice models
A flexible class of discrete choice models
1988,
In this paper the authors propose a flexible class of discrete choice models. These...
Positioning and pricing a product line
Positioning and pricing a product line
1988,
A central problem in marketing is: how should the firm position (reposition) and price...
Product and price competition in a duopoly
Product and price competition in a duopoly
1988,
This paper examines the role of consumer preferences, costs, and price competition in...
Invariant estimators for market share systems and their finite sample behavior
Invariant estimators for market share systems and their finite sample behavior
1988,
The sales-marketing mix relationships for brands of a product class are often modelled...
Channel of distribution profits when channel members form conjectures
Channel of distribution profits when channel members form conjectures
1988,
It is well known that lower channel profits are achieved in the bilateral...
Optimal pricing strategies for new products in dynamic oligopolies
Optimal pricing strategies for new products in dynamic oligopolies
1988,
This paper deals with the determination of optimal pricing policies for firms in...
Integrating multiple criteria decision making models into the decision support system framework for marketing decisions
Integrating multiple criteria decision making models into the decision support system framework for marketing decisions
1988,
A large number of multiple criteria decision making (MCDM) models have evolved over...
Comments on ‘a quantity discount pricing model to increase vendor profits’
Comments on ‘a quantity discount pricing model to increase vendor profits’
1988,
Monahan adapted the quantity discount model of inventory theory to the problem of...
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