| Article ID: | iaor19941290 |
| Country: | India |
| Volume: | 14 |
| Issue: | 3 |
| Start Page Number: | 225 |
| End Page Number: | 238 |
| Publication Date: | Sep 1993 |
| Journal: | Journal of Information & Optimization Sciences |
| Authors: | White D.J. |
| Keywords: | marketing |
The paper considers the problem of determining how many questionnaires to mail at specified points in time in order to achieve optimal performance in terms of responses and numbers of questionnaires mailed. Both threshold probability-response and utility models are considered.