Keyword: marketing

Found 1031 papers in total
Channel Integration, Sales Dispersion, and Inventory Management
Channel Integration, Sales Dispersion, and Inventory Management
2017,
We study the effects of the introduction of cross‐channel functionalities on...
The Interplay Between Forward-Looking Measures and Target Setting
The Interplay Between Forward-Looking Measures and Target Setting
2017,
We examine whether financial targets are based on both forward‐looking and...
Effective Reminders
Effective Reminders
2017,
We study the effects of reminders on people’s behavior in investment activities...
A Monte Carlo study of design-generating algorithms for the latent class mixed logit model
A Monte Carlo study of design-generating algorithms for the latent class mixed logit model
2017,
We compare different procedures which generate D B ‐efficient designs for...
Diversity is strategy: the effect of R&D team diversity on innovative performance
Diversity is strategy: the effect of R&D team diversity on innovative performance
2017,
Diversity in the workplace has attracted significant interest in organisations that...
Does an extrinsic reward for R&D employees enhance innovation outcomes? Evidence from a Japanese innovation survey
Does an extrinsic reward for R&D employees enhance innovation outcomes? Evidence from a Japanese innovation survey
2017,
This paper examines the effects of extrinsic rewards for R&D employees on...
Mitigating Supply Uncertainty: The Interplay Between Diversification and Pricing
Mitigating Supply Uncertainty: The Interplay Between Diversification and Pricing
2017,
We consider a firm's sourcing problem from one reliable supplier and one unreliable...
Value-based pricing in professional sports
Value-based pricing in professional sports
2017,
This paper examines the use of value‐based pricing by teams in the four major...
Optimal double control problem for a PDE model of goodwill dynamics
Optimal double control problem for a PDE model of goodwill dynamics
2017,
We propose a new optimal control model of product goodwill in a segmented market where...
Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
2017,
This paper investigates a distribution channel consisting of a manufacturer and a...
A satisficing DEA model to measure the customer-based brand equity
A satisficing DEA model to measure the customer-based brand equity
2017,
Ever since the inception of brand values, these have become a benchmark for many...
Extending the range of service facilities
Extending the range of service facilities
2017,
The need to understand how different types of service facilities and resources are...
Suppliers' corporate ability and consumer evaluations of a manufacturer
Suppliers' corporate ability and consumer evaluations of a manufacturer
2017,
This study explores consumer perceptions of supply chain partners. In particular, we...
Trends in retail pricing: A consumer perspective
Trends in retail pricing: A consumer perspective
2017,
The Global Financial Crisis has brought about considerable change in consumer...
Competitive pricing in the golf industry
Competitive pricing in the golf industry
2017,
In this paper, we estimate the price elasticities of golf course demand, and then...
An empirical study of price movements in the airline industry in the Indian market with power divergence statistics
An empirical study of price movements in the airline industry in the Indian market with power divergence statistics
2017,
In this article, we analyze the dynamic price dispersion of the Indian domestic...
Dynamic availability of fare products with knowledge of customer characteristics
Dynamic availability of fare products with knowledge of customer characteristics
2017,
Recent advancements in airline distribution technology, including IATA’s New...
Airline switching revenue with price-guarantees
Airline switching revenue with price-guarantees
2017,
Many airlines permit ticket holders to change the time of their flight by paying a...
Building a K-Pop knowledge graph using an entertainment ontology
Building a K-Pop knowledge graph using an entertainment ontology
2017,
Recently, the Korean popular (K‐Pop) music industry has grown into a popular...
Toward a Differentiated Understanding of the Value-Creation Chain
Toward a Differentiated Understanding of the Value-Creation Chain
2017,
The conventional view of the value‐creation chain suggests offering...
Shelf Life Extending Packaging, Inventory Control and Grocery Retailing
Shelf Life Extending Packaging, Inventory Control and Grocery Retailing
2017,
Retailers of perishable goods are often faced with the choice between more expensive...
Tractable Consideration Set Structures for Assortment Optimization and Network Revenue Management
Tractable Consideration Set Structures for Assortment Optimization and Network Revenue Management
2017,
Discrete‐choice models are widely used to model consumer purchase behavior in...
Heuristic and exact algorithms for product configuration in software product lines
Heuristic and exact algorithms for product configuration in software product lines
2017,
Software product line (SPL) is a set of software applications that share a common set...
How can a retailer identify the dominant strategy in a newsvendor situation with a supplier take-it-or-leave-it offer?
How can a retailer identify the dominant strategy in a newsvendor situation with a supplier take-it-or-leave-it offer?
2017,
In this paper, we investigate how a retailer facing the newsvendor situation with a...
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