Keyword: marketing

Found 1031 papers in total
Modeling optimal grain-marketing decisions when prices are generated autoregressively
Modeling optimal grain-marketing decisions when prices are generated autoregressively
1995,
A model is developed to find decision rules that maximise expected utility of income...
A methodology for competitiveness analysis and strategy formulation in glass industry
A methodology for competitiveness analysis and strategy formulation in glass industry
1993,
The increasingly important role of global competition in shaping long-term strategies...
Drivers of customer satisfaction for software products: Implications for design and service support
Drivers of customer satisfaction for software products: Implications for design and service support
1995,
The authors study the key determinants of customer satisfaction with software...
An analysis of residential sanitation collection pricing under alternative delivery arrangements
An analysis of residential sanitation collection pricing under alternative delivery arrangements
1996,
This paper investigates residential sanitation collection (RSC) pricing under two...
A note on multi-regional marketing
A note on multi-regional marketing
1995,
This paper examines the profit maximizing behavior of a vertically integrated firm...
Professional service organizations and focus
Professional service organizations and focus
1995,
This paper suggests a framework for operations managers to use in making focus...
A simple model of international joint venture distributorships: The American-Kuwaiti experience
A simple model of international joint venture distributorships: The American-Kuwaiti experience
1995,
The paper develops an analytical model for analyzing international joint venture...
An analysis of new product diffusion process
An analysis of new product diffusion process
1995,
This paper clarifies the diffusion mechanism of new product, which is needed under...
The opportunity cost to defense inputs
The opportunity cost to defense inputs
1996,
This article analyzes the difference between the budgetary expense and the opportunity...
Forecasting technique familiarity, satisfaction, usage, and application
Forecasting technique familiarity, satisfaction, usage, and application
1995,
A ten-year retrospective study was undertaken to answer the question ‘Have sales...
Modeling growth strategy in a biotechnology startup firm
Modeling growth strategy in a biotechnology startup firm
1991,
The top managers of a biotechnology startup firm agreed to participate in a system...
Effects of warranty execution on warranty reserve costs
Effects of warranty execution on warranty reserve costs
1995,
Previous research has usually assumed full execution of warranty if a product fails...
Integrating marketing, operations, and purchasing to create value
Integrating marketing, operations, and purchasing to create value
1995,
For years many researchers and practitioners have been calling for a more...
Predicting buyer-seller pricing disparities
Predicting buyer-seller pricing disparities
1995,
Numerous studies have shown that compensation demanded (CD) to give up a commodity...
Near optimal solutions for product line design and selection: Beam search heuristics
Near optimal solutions for product line design and selection: Beam search heuristics
1995,
Many practical product line design problems have large numbers of attributes and...
The introduction and performance of store brands
The introduction and performance of store brands
1995,
The authors present an analytical framework for understanding what makes a product...
The effects of retailer and consumer response on optimal manufacturer advertising and trade promotion strategies
The effects of retailer and consumer response on optimal manufacturer advertising and trade promotion strategies
1995,
This research examines how retailer and consumer responses influence a...
Discrete time dynamic game models for advertising competition in a duopoly
Discrete time dynamic game models for advertising competition in a duopoly
1995,
Advertising competition in a duopoly is modelled as a discrete time dynamic game over...
Bus fares pricing
Bus fares pricing
1995,
Transport pricing at the level of the firm is addressed. The numbers of full fare...
BVAR as a category management tool: An illustration and comparison with alternative techniques
BVAR as a category management tool: An illustration and comparison with alternative techniques
1995,
Categroy management-a relatively new function in marketing-involves large-scale,...
Optimal monopolist pricing under demand uncertainty in dynamic markets
Optimal monopolist pricing under demand uncertainty in dynamic markets
1995,
The authors examine pricing policy for a monopolist facing uncertain demand in a...
Obtaining strategic advantage from being imitated: When can encouraging ‘Clones’ pay?
Obtaining strategic advantage from being imitated: When can encouraging ‘Clones’ pay?
1995,
An important business strategy research theme concerns finding ways to minimize...
Joint decision making for production and marketing
Joint decision making for production and marketing
1995,
The prosperity of a firm depends highly on the functional integration of its various...
Investigating the relationship between time in market and pioneering advantage
Investigating the relationship between time in market and pioneering advantage
1994,
In field studies based on pre-test market and scanner data, researchers have found...
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