| Article ID: | iaor19932097 |
| Country: | Chile |
| Volume: | 6 |
| Issue: | 1 |
| Start Page Number: | 85 |
| End Page Number: | 101 |
| Publication Date: | Apr 1989 |
| Journal: | Ingeniera de Sistemas |
| Authors: | Bosch Mximo |
| Keywords: | simulation, marketing, statistics: general |
The objective of this work is to describe and to discuss market simulators based on measurements of the Conjoint Analysis type, its use in the design of new products, and some of its limitations. A methodology is developed for the task of designing new products and services.