| Article ID: | iaor1994619 |
| Country: | United Kingdom |
| Volume: | 14 |
| Issue: | 3 |
| Start Page Number: | 221 |
| End Page Number: | 228 |
| Publication Date: | Jul 1993 |
| Journal: | Optimal Control Applications & Methods |
| Authors: | Dorroh J.R., Ferreyra G. |
| Keywords: | programming: dynamic, marketing |
The method of dynamic programming is used to determine the optimal synthesis of an advertising problem. The market of the product in question grows exponentially up to a time when it stabilizes at a constant value. The problem is singular and with an unbounded control. A parametrization of time is introduced to deal with these difficulties.