Modeling telecommunications demand analysis

Modeling telecommunications demand analysis

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Article ID: iaor19932237
Country: United States
Volume: 23
Issue: 2
Start Page Number: 3
End Page Number: 13
Publication Date: Mar 1993
Journal: Interfaces
Authors: ,
Keywords: marketing
Abstract:

Over the last 20 years, legal and regulatory decisions, culminating in the divestiture of the Bell Operating Companies (BOCs) by American Telephone and Telegraph (AT&T) in 1984, have led to an upsurge in the importance of applied econometrics in the telecommunications industry. Increased attention to demand analysis, or empirical economics, has fostered a commensurate increase in modeling sophistication-both for the analyst and for the underlying modeling component of decision support systems. Whereas (aggregate) pooled regression models were more appropriate for the rate-case environment, (disaggregate) optimization-based models have proved more useful for the marketing orientation. Stand-alone analytical systems are no longer sufficient. The critical transition in organizational perspective reflects a need for integrated modeling environments that offer multiple modeling paradigms, linkage among models, consistent access to data resources, and intelligent support.

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