Keyword: marketing

Found 1031 papers in total
Internal marketing for Six Sigma success: a conceptual framework
Internal marketing for Six Sigma success: a conceptual framework
2013,
Six Sigma methodology has been described as a process improvement tool responsible for...
A Population‐Growth Model for Multiple Generations of Technology Products
A Population‐Growth Model for Multiple Generations of Technology Products
2013,
In this paper, we consider the demand for multiple, successive generations of products...
Social Ties and User‐Generated Content: Evidence from an Online Social Network
Social Ties and User‐Generated Content: Evidence from an Online Social Network
2013,
We exploit changes in wind speeds at surfing locations in Switzerland as a source of...
Solution of fuzzy integrated production and marketing planning based on extension principle
Solution of fuzzy integrated production and marketing planning based on extension principle
2012,
The integration of production and marketing planning is crucial in practice for...
Advance Demand Information, Price Discrimination, and Preorder Strategies
Advance Demand Information, Price Discrimination, and Preorder Strategies
2013,
This paper studies the preorder strategy that a seller may use to sell a perishable...
When Gray Markets Have Silver Linings: All‐Unit Discounts, Gray Markets, and Channel Management
When Gray Markets Have Silver Linings: All‐Unit Discounts, Gray Markets, and Channel Management
2013,
Gray markets are unauthorized channels of distribution for a supplier's authentic...
Competitive Price‐Matching Guarantees: Equilibrium Analysis of the Availability Verification Clause Under Demand Uncertainty
Competitive Price‐Matching Guarantees: Equilibrium Analysis of the Availability Verification Clause Under Demand Uncertainty
2013,
Price‐matching guarantees involve a retailer matching the lower price of a...
The Impact of Royalty Contract Revision in a Multistage Strategic R&D Alliance
The Impact of Royalty Contract Revision in a Multistage Strategic R&D Alliance
2012,
This paper investigates the impact of royalty revision on incentives and profits in a...
Managing the Versions of a Software Product Under Variable and Endogenous Demand
Managing the Versions of a Software Product Under Variable and Endogenous Demand
2011,
Software product versioning (i.e., upgrading the product after its initial release) is...
The Debate on Net Neutrality: A Policy Perspective
The Debate on Net Neutrality: A Policy Perspective
2011,
The status quo of prohibiting broadband service providers from charging websites for...
Price Formats as a Source of Price Dispersion: A Study of Online and Offline Prices in the Domestic U.S. Airline Markets
Price Formats as a Source of Price Dispersion: A Study of Online and Offline Prices in the Domestic U.S. Airline Markets
2011,
A large body of research in economics, information systems, and marketing has sought...
Competing ‘Creatively’ in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
Competing ‘Creatively’ in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
2011,
Although efficiency‐enhancing features of online markets have been well...
An enhanced model framework of personalized material flow services
An enhanced model framework of personalized material flow services
2011,
A growing concern about the consumer behavior in Internet economy has spurred the...
Gender preferences concerning identity theft and technology‐related issues with sports e‐ticketing
Gender preferences concerning identity theft and technology‐related issues with sports e‐ticketing
2012,
The purpose of this paper is to provide practitioners of management and interested...
Exploring the degree of commercialisation associated with sports marketing activities
Exploring the degree of commercialisation associated with sports marketing activities
2012,
The purpose of this paper is to provide practitioners of management and interested...
Link to Success: How Blogs Build an Audience by Promoting Rivals
Link to Success: How Blogs Build an Audience by Promoting Rivals
2012,
Empirically, we find that Web logs (or ‘blogs’) often link to other blogs...
Optimal Search for Product Information
Optimal Search for Product Information
2012,
Consumers often need to search for product information before making purchase...
Traditional and IS‐Enabled Customer Acquisition on the Internet
Traditional and IS‐Enabled Customer Acquisition on the Internet
2012,
Geographic variation in consumer use of Internet retailers is partly explained by...
The transformation of southern California's residential photovoltaics market through third‐party ownership
The transformation of southern California's residential photovoltaics market through third‐party ownership
2012,
Third‐party photovoltaics (PV) ownership is a rapidly growing market trend,...
Seasonality, consumer heterogeneity and price indexes: the case of prepackaged software
Seasonality, consumer heterogeneity and price indexes: the case of prepackaged software
2013,
This paper measures constant‐quality price change for prepackaged software in...
The adoption behaviours of freeway electronic toll collection: A latent class modelling approach
The adoption behaviours of freeway electronic toll collection: A latent class modelling approach
2013,
This study develops an electronic toll collection (ETC) disaggregate choice model...
Socioeconomic Status– and Gender-Based Differences in Students’ Perceptions of E-Learning Systems
Socioeconomic Status– and Gender-Based Differences in Students’ Perceptions of E-Learning Systems
2011,
Many universities are pursuing increases in on-line course offerings as a means of...
Consumer Responses to Legal Music Download Services that Compete with Illegal Alternatives
Consumer Responses to Legal Music Download Services that Compete with Illegal Alternatives
2012,
Several legal music download services, including some that are free (e.g., Spotify),...
Marketing Managers' Perceptions of Value Cocreation
Marketing Managers' Perceptions of Value Cocreation
2013,
Cocreation of value is a key construct in service science and the...
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