Keyword: marketing

Found 1031 papers in total
Competitive Behavior‐Based Price Discrimination for Software Upgrades
Competitive Behavior‐Based Price Discrimination for Software Upgrades
2012,
The introduction of product upgrades in a competitive environment is commonly observed...
The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
2012,
This paper studies the impact of direct rebates to the end customer from the...
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
2012,
In direct marketing, customers are usually asked to take a specific action, and their...
Pure‐strategy Nash equilibria in an advertising game with interference
Pure‐strategy Nash equilibria in an advertising game with interference
2012,
Two manufacturers produce substitutable goods for a homogeneous market. The...
Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan’s international tourist hotels
Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan’s international tourist hotels
2012,
This study uses the hybrid DEA model, in which the proportionate inputs are evaluated...
Building contextual ambidexterity in a software company to improve firm‐level coordination
Building contextual ambidexterity in a software company to improve firm‐level coordination
2011,
Software organizations increasingly face contradictory strategic choices as they...
Optimal Design of a Pharmaceutical Price–Volume Agreement Under Asymmetric Information About Expected Market Size
Optimal Design of a Pharmaceutical Price–Volume Agreement Under Asymmetric Information About Expected Market Size
2011,
Price–volume agreements are commonly negotiated between drug manufacturers and...
Reducing Customer Dissatisfaction: How Important is Learning to Reduce Service Failure?
Reducing Customer Dissatisfaction: How Important is Learning to Reduce Service Failure?
2011,
As service failures are inevitable, firms must be prepared to recover and learn from...
The Manufacturer's Incentive to Reduce Lead Times
The Manufacturer's Incentive to Reduce Lead Times
2011,
Although, ceteris paribus, reducing lead times may be desirable from an overall system...
Shelf Space Management When Demand Depends on the Inventory Level
Shelf Space Management When Demand Depends on the Inventory Level
2011,
Two factors that their influence on the demand has been investigated in many papers...
Pricing Services Subject to Congestion: Charge Per‐Use Fees or Sell Subscriptions?
Pricing Services Subject to Congestion: Charge Per‐Use Fees or Sell Subscriptions?
2011,
Should a firm charge on a per‐use basis or sell subscriptions when its service...
Product Variety and Capacity Investments in Congested Production Systems
Product Variety and Capacity Investments in Congested Production Systems
2011,
We investigate a firm's product line design and capacity investment problem for...
Electronic Intermediary Functional Roles and Profitability
Electronic Intermediary Functional Roles and Profitability
2011,
Internet start-ups and traditional firms expanding existing offerings and services...
Online keyword based advertising: Impact of ad impressions on own‐channel and cross‐channel click‐through rates
Online keyword based advertising: Impact of ad impressions on own‐channel and cross‐channel click‐through rates
2011,
Keyword‐based ads are becoming the dominant form of advertising online as they...
A Perfect Price Discrimination Market Model with Production, and a Rational Convex Program for It
A Perfect Price Discrimination Market Model with Production, and a Rational Convex Program for It
2011,
Recent results showing PPAD‐completeness of the problem of computing an...
Managing Trade‐in Programs Based on Product Characteristics and Customer Heterogeneity in Business‐to‐Business Markets
Managing Trade‐in Programs Based on Product Characteristics and Customer Heterogeneity in Business‐to‐Business Markets
2011,
Trade‐in programs are offered extensively in business‐to‐business...
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
2011,
This paper describes the use of a marketing science model by Jetstar, a subsidiary of...
Optimizing E‐tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
Optimizing E‐tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
2011,
Online retailing provides an opportunity for new pricing options that are not feasible...
Incentive mechanism to control customer buy‐down behaviour
Incentive mechanism to control customer buy‐down behaviour
2011,
Airlines have successfully practiced revenue management over the past four decades and...
Economic order quantity model with demand influenced by dynamic innovation effect
Economic order quantity model with demand influenced by dynamic innovation effect
2011,
Inventory control policies for new‐product items are highly perceptive to...
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
2011,
We show both analytically and through Monte Carlo simulations that applying standard...
Predictably Non‐Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
Predictably Non‐Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
2011,
Experimental and survey‐based research suggests that consumers often rely on...
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
2011,
The failure of firms in the face of technological change has been a topic of intense...
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
2011,
Many firms have introduced Internet‐based customer self‐service...
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