Keyword: marketing

Found 1031 papers in total
The impact of wind generation on the electricity spot-market price level and variance: The Texas experience
The impact of wind generation on the electricity spot-market price level and variance: The Texas experience
2011,
• Rising wind generation in ERCOT tends to reduce electricity spot prices. •...
The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects
The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects
2012,
The purpose of this paper is to distinguish the impacts of e‐commerce on...
Predicting Adoption Probabilities in Social Networks
Predicting Adoption Probabilities in Social Networks
2013,
In a social network, adoption probability refers to the probability that a social...
Marketing innovation autonomy for subsidiaries in new products development: a case study in fixed telecom
Marketing innovation autonomy for subsidiaries in new products development: a case study in fixed telecom
2014,
This paper evaluates the subsidiary strategy and factors that influence the marketing...
Entry mode irreversibility, host market uncertainty, and foreign subsidiary exits
Entry mode irreversibility, host market uncertainty, and foreign subsidiary exits
2014,
We examine how the exits of multinational companies’ foreign subsidiaries from...
The European Commission's light bulb decree: Another costly regulation?
The European Commission's light bulb decree: Another costly regulation?
2011,
This article discusses reasons for the slow market diffusion of energy‐saving...
Development of a market penetration forecasting model for Hydrogen Fuel Cell Vehicles considering infrastructure and cost reduction effects
Development of a market penetration forecasting model for Hydrogen Fuel Cell Vehicles considering infrastructure and cost reduction effects
2011,
A forecasting model for HFCVs was developed using the generalized Bass diffusion...
New business models for electric cars–A holistic approach
New business models for electric cars–A holistic approach
2011,
We present a systemic instrument to analyze business models for electric vehicles....
Consuming information systems: An economic model of user satisfaction
Consuming information systems: An economic model of user satisfaction
2014,
We developed a new research model on user satisfaction based on the utility theory in...
A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship
A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship
2013,
Success of e‐commerce depends greatly on an effective product recommender...
Understanding online customers’ ties to merchants: the moderating influence of trust on the relationship between switching costs and e-loyalty
Understanding online customers’ ties to merchants: the moderating influence of trust on the relationship between switching costs and e-loyalty
2014,
Fostering customer loyalty is a key objective for online businesses. Initial...
An integrated stochastic multi‐criteria acceptability analysis and mathematical optimisation for service marketing
An integrated stochastic multi‐criteria acceptability analysis and mathematical optimisation for service marketing
2014,
In this paper, an integrated decision model is proposed to aid the marketing team of a...
Estimating sales and profitability impacts of airline branded‐fares product design and pricing decisions using customer choice models
Estimating sales and profitability impacts of airline branded‐fares product design and pricing decisions using customer choice models
2013,
This article provides a simple‐to‐use decision support framework for...
A cross‐cultural analysis of passenger's reactions to revenue and pricing management
A cross‐cultural analysis of passenger's reactions to revenue and pricing management
2013,
This article explores whether satisfaction decreases if passengers, when confronting...
Codeshare and alliance revenue management best practices: AGIFORS roundtable review
Codeshare and alliance revenue management best practices: AGIFORS roundtable review
2013,
This article provides a practitioner‐oriented review of the problems,...
Price fencing in the practice of revenue management: An overview and taxonomy
Price fencing in the practice of revenue management: An overview and taxonomy
2012,
Market segmentation is a key strategic element in the practice of revenue management...
Demand learning and dynamic pricing for multi‐version products
Demand learning and dynamic pricing for multi‐version products
2012,
We consider a capacity provider who offers multiple versions of a single product, such...
Why professional athletic organizations face elevated levels of resistance to pricing increases versus other entertainment and leisure organizations
Why professional athletic organizations face elevated levels of resistance to pricing increases versus other entertainment and leisure organizations
2012,
Professional athletic organizations face a myriad of challenges in their attempts to...
Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust
Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust
2012,
Building online trust and understanding its relationship to online customer purchase...
Revenue management opportunities for Internet retailers
Revenue management opportunities for Internet retailers
2013,
In this article, we explain how Internet retailers can learn from proven revenue...
Joint determination of inventory replenishment and sales effort with uncertain market responses
Joint determination of inventory replenishment and sales effort with uncertain market responses
2011,
An optimal joint operational and marketing decision is crucial for robust supply chain...
The effect of colors of e‐commerce websites on consumer mood, memorization and buying intention
The effect of colors of e‐commerce websites on consumer mood, memorization and buying intention
2012,
This paper aims at studying the effect of the colors of e‐commerce websites on...
Shouting to Be Heard in Advertising
Shouting to Be Heard in Advertising
2013,
Advertising competes for scarce consumer attention, so more profitable advertisers...
Demand Uncertainty and Excess Supply in Commodity Contracting
Demand Uncertainty and Excess Supply in Commodity Contracting
2013,
We examine how different characteristics of product demand and market impact the...
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