Keyword: marketing

Found 1031 papers in total
Customers’ asymmetrical responses to variable pricing
Customers’ asymmetrical responses to variable pricing
2014,
This study investigates customer reactions to variable pricing (that is, being charged...
A collaborative management of social commerce deals: Decisions on pricing and commission rate with a capacity consideration
A collaborative management of social commerce deals: Decisions on pricing and commission rate with a capacity consideration
2014,
Because social commerce‐based deal promotions are such a recent development, it...
A randomized pricing decision support system in electronic commerce
A randomized pricing decision support system in electronic commerce
2014,
The Internet has provided great convenience for online shoppers and has presented...
Looking for representative fit models for apparel sizing
Looking for representative fit models for apparel sizing
2014,
Identification of optimal fit models to improve size fitting Outlier detection to...
Semantic and structural delineation of market scenarios by the event bush method
Semantic and structural delineation of market scenarios by the event bush method
2014,
Novel method of knowledge engineering, the event bush, is applied to market studies....
Application discoverability and user satisfaction in mobile application stores: An environmental psychology perspective
Application discoverability and user satisfaction in mobile application stores: An environmental psychology perspective
2014,
Study draws on environmental psychology to explain application store user...
Pricing and disseminating customer data with privacy awareness
Pricing and disseminating customer data with privacy awareness
2014,
We develop a pricing scheme for a data owner to price and disseminate private data. A...
Fast fashion sales forecasting with limited data and time
Fast fashion sales forecasting with limited data and time
2014,
This paper develops a hybrid sales forecasting algorithm for fast fashion operations....
FLOPPIES: A Framework for Large-Scale Ontology Population of Product Information from Tabular Data in E-commerce Stores
FLOPPIES: A Framework for Large-Scale Ontology Population of Product Information from Tabular Data in E-commerce Stores
2014,
FLOPPIES enable (semi‐)automatic ontology population of online product...
Risk management in hybrid value creation
Risk management in hybrid value creation
2014,
In the market for tangible goods, there is an increasing shift from the production of...
Examining the growth of digital wireless phone technology: A take-off theory analysis
Examining the growth of digital wireless phone technology: A take-off theory analysis
2014,
The early phase of diffusion plays a critical role in determining information...
Advertising Strategies in Electronic Retailing: A Differential Games Approach
Advertising Strategies in Electronic Retailing: A Differential Games Approach
2012,
We consider advertising problems under an information technology (IT) capacity...
The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures
The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures
2012,
A prevalent assumption in the literature is that trust and risk are always relevant in...
Content Provision Strategies in the Presence of Content Piracy
Content Provision Strategies in the Presence of Content Piracy
2012,
We consider a publisher that earns advertising revenue while providing content to...
Research Note–Performance-Based Advertising: Advertising as Signals of Product Quality
Research Note–Performance-Based Advertising: Advertising as Signals of Product Quality
2012,
Performance‐based advertising is becoming increasingly popular in the online...
Research Note–Music Blogging, Online Sampling, and the Long Tail
Research Note–Music Blogging, Online Sampling, and the Long Tail
2012,
Online social media such as blogs are transforming how consumers make consumption...
Research Note–The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
Research Note–The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
2012,
Dealing with spam is very costly, and many organizations have tried to reduce...
Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers
Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers
2012,
In this paper we consider the impact of trust on a new visitor's intention to revisit...
Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects
Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects
2012,
In this paper we explore the underlying consumer heterogeneity in competitive markets...
Research Note– Analyzing Pricing Strategies for Online Services with Network Effects
Research Note– Analyzing Pricing Strategies for Online Services with Network Effects
2012,
In this study, we model firms that sell a product and a complementary online service,...
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
2013,
The value of promotional marketing and word‐of‐mouth (WOM) is well...
To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers
To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers
2013,
Personalization technologies today enable retailers to tailor online purchase...
Moving from Access to Use of the Information Infrastructure: A Multilevel Sociotechnical Framework
Moving from Access to Use of the Information Infrastructure: A Multilevel Sociotechnical Framework
2013,
Universal access (UA) to the Internet and the associated information infrastructure...
Product line pricing in a vertically differentiated oligopoly
Product line pricing in a vertically differentiated oligopoly
2011,
This paper examines the joint pricing decision of products in a firm’s product...
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