Keyword: marketing

Found 1031 papers in total
The Advertising Mix for a Search Good
The Advertising Mix for a Search Good
2013,
We extend the persuasion game to bring it squarely into the economics of advertising....
Pricing policies for substitutable products in a supply chain with Internet and traditional channels
Pricing policies for substitutable products in a supply chain with Internet and traditional channels
2013,
This study considers pricing policies in a supply chain with one manufacturer, who...
Campaigns in context: promotion, seasonal variation, and resource factors predict mammography program participation
Campaigns in context: promotion, seasonal variation, and resource factors predict mammography program participation
2012,
We consider the impact of health promotion efforts on the timing of health behavior in...
Discovery of Online Shopping Patterns Across Websites
Discovery of Online Shopping Patterns Across Websites
2013,
In the online world, customers can easily navigate to different online stores to make...
Online information product design: The influence of product integration on brand extension
Online information product design: The influence of product integration on brand extension
2013,
With users placing an increasing demand on cross‐product integration in...
The impact of electronic word‐of‐mouth communication: A literature analysis and integrative model
The impact of electronic word‐of‐mouth communication: A literature analysis and integrative model
2012,
The notion of electronic word‐of‐mouth (eWOM) communication has received...
Double moral hazard in a supply chain with consumer learning
Double moral hazard in a supply chain with consumer learning
2012,
When an innovative product is introduced into the market, consumers are often...
Negative price premium effect in online market–The impact of competition and buyer informativeness on the pricing strategies of sellers with different reputation levels
Negative price premium effect in online market–The impact of competition and buyer informativeness on the pricing strategies of sellers with different reputation levels
2012,
Motivated by the contradictory findings in literature regarding whether...
Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence
Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence
2012,
Most B2C websites provide consumers with two types of electronic...
Use of RSS feeds to push online content to users
Use of RSS feeds to push online content to users
2012,
Many websites use Really Simple Syndication (RSS) feeds to actively push their online...
Modeling isoexposure to transit users for market potential analysis
Modeling isoexposure to transit users for market potential analysis
2012,
Transit operators face a difficult fiscal environment and an imperative to contribute...
E‐products pricing problem under uncertainty: a geometric programming approach
E‐products pricing problem under uncertainty: a geometric programming approach
2013,
Nowadays e‐commerce plays an important role in many business activities,...
A free gift card alternative to price discounts in the newsvendor problem
A free gift card alternative to price discounts in the newsvendor problem
2013,
In this paper, we develop a newsvendor model in which the retailer gives "free" gift...
Price promotions, operations cost, and profit in a two‐stage supply chain
Price promotions, operations cost, and profit in a two‐stage supply chain
2012,
The phenomenon in which demand variability increases as one moves upstream in the...
Determining the reorder point and order‐up‐to level to satisfy two constraints in a periodic review system under negative binomial demand
Determining the reorder point and order‐up‐to level to satisfy two constraints in a periodic review system under negative binomial demand
2012,
In this paper we consider an inventory management problem motivated by a specific...
The dynamics of brand equity: a hedonic regression approach to the laser printer market
The dynamics of brand equity: a hedonic regression approach to the laser printer market
2012,
The authors develop a dynamic hedonic regression approach to measuring the evolution...
Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity
Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity
2012,
The prosperity of online shopping has led e‐commerce vendors to provide...
The effects of location personalization on individuals' intention to use mobile services
The effects of location personalization on individuals' intention to use mobile services
2012,
The rising pervasiveness of mobile commerce has prompted firms to rapidly leverage...
Manipulation of online reviews: An analysis of ratings, readability, and sentiments
Manipulation of online reviews: An analysis of ratings, readability, and sentiments
2012,
As consumers become increasingly reliant on online reviews to make purchase decisions,...
The benefit of information asymmetry: When to sell to informed customers?
The benefit of information asymmetry: When to sell to informed customers?
2012,
Buyers are often uncertain about product valuations before they commit to purchase. In...
Optimal versioning and pricing of information products with considering or not common valuation of customers
Optimal versioning and pricing of information products with considering or not common valuation of customers
2012,
Since information products are often offered to market in multiple versions to make...
Optimal decision making for online referral marketing
Optimal decision making for online referral marketing
2012,
Widely available web 2.0 technologies not only bring rich and interactive user...
Understanding of website usability: Specifying and measuring constructs and their relationships
Understanding of website usability: Specifying and measuring constructs and their relationships
2012,
Developing a usable website is pivotal for e‐business success. Researchers have...
Modular service design in professional services: a qualitative study
Modular service design in professional services: a qualitative study
2011,
Professional service firms have had an impressive growth in the last years and are...
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