Gender preferences concerning identity theft and technology‐related issues with sports e‐ticketing

The purpose of this paper is to provide practitioners of management and interested researchers a sense of how electronic‐sports ticketing (e‐ticketing) and its associated acceptance has the potential of attracting new customers if the industry properly addresses the current concerns of costs, safety measures to consumers and companies, delivery modes, appropriate ticket services, and technological sophistication. From an empirical study, it was found that there were several statistically significant preference between the genders on the effectiveness and accessibility of e‐ticketing technologies as many male respondents felt that e‐ticketing is a preferred method for sporting and transportation options, as males were significantly higher on comfort issues associated with increased loyalty for product/brand via e‐ticketing transfers to sport teams, prior annual number purchase online tickets, prefer e‐ticketing methods for sport events, technological advantages in e‐ticketing increases usage, and purchasing sports tickets online worth additional costs and surcharges.