Application discoverability and user satisfaction in mobile application stores: An environmental psychology perspective

Application discoverability and user satisfaction in mobile application stores: An environmental psychology perspective

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Article ID: iaor20141897
Volume: 59
Start Page Number: 37
End Page Number: 51
Publication Date: Mar 2014
Journal: Decision Support Systems
Authors: , , , ,
Keywords: marketing, decision
Abstract:

  • Study draws on environmental psychology to explain application store user satisfaction.
  • Our survey finds that user satisfaction is influenced by store discoverability.
  • Discoverability facilitators are related to quantity of applications and the environment.
  • Perceived quantity of applications has two dimensions: sufficiency (+) and overload (‐).
  • Environmental facilitators differed slightly between the U.S. and South Korea samples.
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