Keyword: marketing

Found 1031 papers in total
Inventory Commitment and Prioritized Backlogging Clearance with Alternative Delivery Lead Times
Inventory Commitment and Prioritized Backlogging Clearance with Alternative Delivery Lead Times
2014,
We propose a model where customers are classified into two groups: short...
Impeding the Juggernaut of Innovation Diffusion: A Production-Constrained Model
Impeding the Juggernaut of Innovation Diffusion: A Production-Constrained Model
2014,
Models of innovation diffusion typically depict an inexorable momentum once the...
Getting What You Pay For–Strategic Process Improvement Compensation and Profitability Impact
Getting What You Pay For–Strategic Process Improvement Compensation and Profitability Impact
2014,
Profit‐maximizing firm owners who incentivize their managers with a bonus for...
Randomization Approaches for Network Revenue Management with Customer Choice Behavior
Randomization Approaches for Network Revenue Management with Customer Choice Behavior
2014,
In this study, we present new approximation methods for the network revenue management...
Measuring brand equity of cosmetic chain stores by hybrid multiple criteria decision making methods
Measuring brand equity of cosmetic chain stores by hybrid multiple criteria decision making methods
2015,
This study evaluates brand equity criteria divided into five dimensions (product,...
Service quality dimensions: an empirical investigation of commercial banks in India using SERVQUAL
Service quality dimensions: an empirical investigation of commercial banks in India using SERVQUAL
2015,
In a service industry like banking, measuring service quality as seen from the 'eyes'...
Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement
Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement
2015,
Service innovation in process and/or product is influenced by many factors they...
The effect of attributes of distribution channel member on supply chain management: an empirical analysis of social networks in business
The effect of attributes of distribution channel member on supply chain management: an empirical analysis of social networks in business
2015,
Marketing channels are an integral part of the supply chain phenomenon and play a...
Using VAR for strategic capacity allocation: an airline perspective
Using VAR for strategic capacity allocation: an airline perspective
2015,
We consider a value‐at‐risk (VAR) approach to allocating seat...
The effects of perceived justice and experience on service recovery satisfaction and post-purchase behaviours in the airline industry
The effects of perceived justice and experience on service recovery satisfaction and post-purchase behaviours in the airline industry
2015,
Customers tend to measure the fairness of the service recovery provided by businesses...
The visiting motivation, perceived value and future behavioural intentions of winery tourists
The visiting motivation, perceived value and future behavioural intentions of winery tourists
2015,
Wine tourism has become increasingly popular around the world, with such tourists...
Up Then Down: Bid-Price Trends in Revenue Management
Up Then Down: Bid-Price Trends in Revenue Management
2015,
In the classic revenue management (RM) problem of selling a fixed quantity of...
Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation
Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation
2015,
We consider the problem of optimally allocating contiguous rectangular presentation...
Competition and Coordination in a Two-Channel Supply Chain
Competition and Coordination in a Two-Channel Supply Chain
2015,
We study competition and coordination in a supply chain in which a single supplier...
A joint dynamic pricing and advertising model of perishable products
A joint dynamic pricing and advertising model of perishable products
2015,
Advertising and dynamic pricing play key roles in maximizing profit of a firm. In this...
A hybrid multiple-criteria decision analysis framework for corporate social responsibility implementation applied to an extractive industry case study
A hybrid multiple-criteria decision analysis framework for corporate social responsibility implementation applied to an extractive industry case study
2015,
Integration of corporate social responsibility (CSR) into a company’s mainstream...
Conceptual approach for value driven performance in servitising companies
Conceptual approach for value driven performance in servitising companies
2015,
In light of limited consideration given to how value of servitised offerings are...
Customer segmentation issues and strategies for an automobile dealership with two clustering techniques
Customer segmentation issues and strategies for an automobile dealership with two clustering techniques
2015,
Companies can use customer segmentation to group customers with similar...
The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry
The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry
2014,
Brand is regarded as one of the most important assets of a company and plays a key...
Financial state of affairs for NCAA sports: a case for intangible strategic assets?
Financial state of affairs for NCAA sports: a case for intangible strategic assets?
2014,
Traditionally, the practitioner literature gives significant account of how well...
The effect of benchmarking procurement plan and after sales services on suppliers sales success in western region of Kingdom of Saudi Arabia
The effect of benchmarking procurement plan and after sales services on suppliers sales success in western region of Kingdom of Saudi Arabia
2014,
This study aims to adopt illusion for effect of benchmarking procurement plan and...
An agent-based model to study the market dynamics of perpetual and subscription licensing
An agent-based model to study the market dynamics of perpetual and subscription licensing
2015,
This paper examines the market dynamics between two competing pricing strategies...
The role of public transport for feasibility and acceptability of congestion charging ‐ The case of Stockholm
The role of public transport for feasibility and acceptability of congestion charging ‐ The case of Stockholm
2009,
In the Stockholm Trial, congestion charges and the expansion of public transport...
Coordinating a two-echelon supply chain with price and promotional effort dependent demand
Coordinating a two-echelon supply chain with price and promotional effort dependent demand
2015,
Apart from retail price, promotional effort is an important factor that controls...
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