| Article ID: | iaor20141924 |
| Volume: | 59 |
| Start Page Number: | 296 |
| End Page Number: | 311 |
| Publication Date: | Mar 2014 |
| Journal: | Decision Support Systems |
| Authors: | Frasincar Flavius, Vandic Damir, Nederstigt Lennart J, Aanen Steven S |
| Keywords: | internet, decision, marketing |