Keyword: marketing

Found 1031 papers in total
An EPQ model for deteriorating items with price sensitive demand and shortages
An EPQ model for deteriorating items with price sensitive demand and shortages
2015,
In the classical inventory models, the demand rate is regularly assumed to be either...
Alternative fuel station location model with demand learning
Alternative fuel station location model with demand learning
2015,
In this paper, we study the optimal location decision for a network of alternative...
Leveraging location-based services for couponing and infomediation
Leveraging location-based services for couponing and infomediation
2015,
We study how LBS, as a couponing channel and an infomediary change consumer purchase...
Loyalty programs and dynamic consumer preference in online markets
Loyalty programs and dynamic consumer preference in online markets
2015,
Our game‐theoretic model examines the profit implications of loyalty programs....
The impact of operational decisions on the design of salesforce incentives
The impact of operational decisions on the design of salesforce incentives
2014,
When facing high levels of overstock inventories, firms often push their salesforce to...
On the identification of sales forecasting models in the presence of promotions
On the identification of sales forecasting models in the presence of promotions
2015,
Shorter product life cycles and aggressive marketing, among other factors, have...
An integrated inventory model with delay in payment for deteriorating item under Weibull distribution and advertisement cum price-dependent demand
An integrated inventory model with delay in payment for deteriorating item under Weibull distribution and advertisement cum price-dependent demand
2014,
This paper develops an integrated inventory model of supplier and retailer with...
Pricing of Full-Service Repair Contracts with Learning, Optimized Maintenance, and Information Asymmetry
Pricing of Full-Service Repair Contracts with Learning, Optimized Maintenance, and Information Asymmetry
2014,
This article considers the optimal pricing of full‐service (FS) repair...
Impact of Value-Added Service Features in e-Retailing Processes: An Econometric Analysis of Web Site Functions
Impact of Value-Added Service Features in e-Retailing Processes: An Econometric Analysis of Web Site Functions
2014,
We examine the impact of three classes of Web site functions (foundational,...
The Taiwan national quality award and market value of the firms: An empirical study
The Taiwan national quality award and market value of the firms: An empirical study
2013,
The effect of national quality awards on the market value of the award‐winning...
Why the first provider takes it all: the consequences of a low trust culture on pricing and ratings in online sourcing markets
Why the first provider takes it all: the consequences of a low trust culture on pricing and ratings in online sourcing markets
2013,
Electronic markets are ruled by price and reputation, and, at least in the case of...
Encounter Satisfaction in E-tailing: Are the Relationships of Order Fulfillment Service Quality with its Antecedents and Consequences Moderated by Historical Satisfaction?
Encounter Satisfaction in E-tailing: Are the Relationships of Order Fulfillment Service Quality with its Antecedents and Consequences Moderated by Historical Satisfaction?
2014,
This study focuses on whether historical satisfaction with an e‐tailer (HSat)...
Optimal Temporal Customer Purchasing Decisions Under Trade-In Programs with Up-Front Fees
Optimal Temporal Customer Purchasing Decisions Under Trade-In Programs with Up-Front Fees
2014,
To entice customers to purchase both current and new generation products over time,...
Performance Measurement of the Agricultural Marketing Cooperatives: The Gap between Theory and Practice
Performance Measurement of the Agricultural Marketing Cooperatives: The Gap between Theory and Practice
2009,
The performance of agricultural cooperatives depends on their business objectives,...
Knowledge Management for the Entrepreneurial Venture
Knowledge Management for the Entrepreneurial Venture
2013,
We synthesize research from operations management, entrepreneurship, organizational...
Cooperating to Commercialize Technology: A Dynamic Model of Fairness Perceptions, Experience, and Cooperation
Cooperating to Commercialize Technology: A Dynamic Model of Fairness Perceptions, Experience, and Cooperation
2013,
Technology entrepreneurship is an important driver of economic growth, although...
Production and Sales Planning in Capacitated New Product Introductions
Production and Sales Planning in Capacitated New Product Introductions
2015,
How should a firm with limited capacity introduce a new product? Should it introduce...
Promotion Planning and Supply Chain Contracting in a High‐Low Pricing Environment
Promotion Planning and Supply Chain Contracting in a High‐Low Pricing Environment
2015,
Demand forecast errors threaten the profitability of high–low price promotion...
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?
2015,
It is generally believed that store brands hurt the manufacturers of competing...
The financial impact of product recall announcements in China
The financial impact of product recall announcements in China
2013,
A product recall can be viewed as a firm’s worst nightmare. Although the...
The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective
The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective
2013,
Third‐party interpersonal communications such as online seller reviews play an...
The Fabergé sydrome
The Fabergé sydrome
2014,
Carl Fabergé was the jeweller of the Russian Tsars who crafted extraordinary...
Does luxury have a minimum price? An exploratory study into consumers’ psychology of luxury prices
Does luxury have a minimum price? An exploratory study into consumers’ psychology of luxury prices
2014,
Consumer studies show that luxury evokes high prices. However, the remarkable growth...
Pricing decisions of skill-based products: The role of used-product markets
Pricing decisions of skill-based products: The role of used-product markets
2014,
The consumption of skill‐based products (SBPs), such as musical instruments,...
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