Journal: Marketing Science

Found 566 papers in total
Consumer heterogeneity and competitive price-matching guarantees
Consumer heterogeneity and competitive price-matching guarantees
2001,
Price-matching guarantees are widely used in consumer and industrial markets. Previous...
Price discrimination as an adverse signal: Why an offer to spread payments may hurt demand
Price discrimination as an adverse signal: Why an offer to spread payments may hurt demand
2001,
Firms often search enthusiastically for distinguishing traits that they may use to...
2001: A marketing odyssey
2001: A marketing odyssey
2001,
No abstract printed for this paper
Management science in marketing: Prehistory, origin and early years of the INFORMS Marketing College
Management science in marketing: Prehistory, origin and early years of the INFORMS Marketing College
2001,
No abstract printed for this paper
Market measurement and analysis: The first ‘Marketing Science’ conference
Market measurement and analysis: The first ‘Marketing Science’ conference
2001,
No abstract printed for this paper
Founding marketing science
Founding marketing science
2001,
No abstract printed for this paper
Some history of the TIMS/INFORMS College on marketing as related to the development of marketing science
Some history of the TIMS/INFORMS College on marketing as related to the development of marketing science
2001,
No abstract printed for this paper
The history of the Marketing College is a work in progress
The history of the Marketing College is a work in progress
2001,
No abstract printed for this paper
The academy and the practice: In principle, theory and practice are different. But, in practice, they never are
The academy and the practice: In principle, theory and practice are different. But, in practice, they never are
2001,
No abstract printed for this paper
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
2001,
Trade promotions are temporary price cuts that manufacturers offer retailers to...
Pizzas: π or square? Psychophysical biases in area comparisons
Pizzas: π or square? Psychophysical biases in area comparisons
2001,
Many product categories, from pizzas to real estate, present buyers with purchase...
The spatial representation of market information
The spatial representation of market information
2001,
To be used effectively, market knowledge and information must be structured and...
Endogeneity and heterogeneity in a probit demand model: Estimation using aggregate data
Endogeneity and heterogeneity in a probit demand model: Estimation using aggregate data
2001,
Two issues that have become increasingly important while estimating the parameters of...
Modeling variation in brand preference: The roles of objective environment and motivating conditions
Modeling variation in brand preference: The roles of objective environment and motivating conditions
2002,
People consume products in a variety of environments. They drink beer, for example, by...
The effect of credit on spending decisions: The role of the credit limit and credibility
The effect of credit on spending decisions: The role of the credit limit and credibility
2002,
The objective of the present research is to study consumer decisions to utilize a line...
Consistent assortment provision and service provision in a retail environment
Consistent assortment provision and service provision in a retail environment
2002,
In a recent article, Broniarczyk et al. report an interesting finding that the...
Asymmetric store positioning and promotional advertising strategies: theory and evidence
Asymmetric store positioning and promotional advertising strategies: theory and evidence
2002,
Asymmetrically positioned retailers, who vary in the quality/in-store service offered,...
Investigating new product diffusion across products and countries
Investigating new product diffusion across products and countries
2002,
As firms jockey to position themselves in emerging markets, firms need to evaluate the...
Optimal pricing of new subscription services: Analysis of a market experiment
Optimal pricing of new subscription services: Analysis of a market experiment
2002,
There are now available a number of new subscription services that comprise a dual...
Pricing access services
Pricing access services
2002,
Many established industries, such as the online service industry, the...
Identifying spatial segments in international markets
Identifying spatial segments in international markets
2002,
The identification of geographic target markets is critical to the success of...
Close encounters of two kinds: False alarms and dashed hopes
Close encounters of two kinds: False alarms and dashed hopes
2002,
People are frequently exposed to potentially attractive events that are subsequently...
Consumer addressability and customized pricing
Consumer addressability and customized pricing
2002,
The increasing availability of customer information is giving many firms the ability...
The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates
The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates
2002,
Assessment of accurate market size and early adoption patterns is essential to...
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