| Article ID: | iaor20062469 |
| Country: | United States |
| Volume: | 20 |
| Issue: | 4 |
| Start Page Number: | 373 |
| End Page Number: | 381 |
| Publication Date: | Sep 2001 |
| Journal: | Marketing Science |
| Authors: | Pringle Lewis G. |
| Keywords: | history, philosophy |
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