Journal: Marketing Science

Found 566 papers in total
Recovering measures of advertising carryover from aggregate data: The role of the firm’s decision behavior
Recovering measures of advertising carryover from aggregate data: The role of the firm’s decision behavior
1988,
Data interval bias, the biased estimation of advertising carryover in aggregate data,...
Conjoint analysis reliability: Empirical findings
Conjoint analysis reliability: Empirical findings
1988,
This paper looks at the comparative reliability of different methodological variants...
A model for customer complaint management
A model for customer complaint management
1988,
A model of customer complaint management is developed in terms of defensive marketing...
Consumer store choice and choice set definition
Consumer store choice and choice set definition
1988,
Consumer store choice results from a process whereby information on various...
Strategic decentralization in channels
Strategic decentralization in channels
1988,
The purpose of this paper is to understand the effect of strategic interaction on a...
Dynamic advertising strategies of competing durable goods producers
Dynamic advertising strategies of competing durable goods producers
1988,
This work develops a diffusion model which incorporates word-of-mouth and advertising...
Marketing mix reactions to entry
Marketing mix reactions to entry
1988,
Initial product, distribution, marketing expenditure, and price reactions by...
Modeling asymmetric competition
Modeling asymmetric competition
1988,
The effects of the marketing actions of one brand can be distributed among its...
An integer programming approach to the optimal product line selection problem
An integer programming approach to the optimal product line selection problem
1988,
A zero-one integer mathematical programming formulation is proposed to solve the...
Positioning and pricing a product line
Positioning and pricing a product line
1988,
A central problem in marketing is: how should the firm position (reposition) and price...
Product and price competition in a duopoly
Product and price competition in a duopoly
1988,
This paper examines the role of consumer preferences, costs, and price competition in...
Invariant estimators for market share systems and their finite sample behavior
Invariant estimators for market share systems and their finite sample behavior
1988,
The sales-marketing mix relationships for brands of a product class are often modelled...
Channel of distribution profits when channel members form conjectures
Channel of distribution profits when channel members form conjectures
1988,
It is well known that lower channel profits are achieved in the bilateral...
Optimal pricing strategies for new products in dynamic oligopolies
Optimal pricing strategies for new products in dynamic oligopolies
1988,
This paper deals with the determination of optimal pricing policies for firms in...
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