Some history of the TIMS/INFORMS College on marketing as related to the development of marketing science

Some history of the TIMS/INFORMS College on marketing as related to the development of marketing science

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Article ID:	iaor20062467
Country:	United States
Volume:	20
Issue:	4
Start Page Number:	360
End Page Number:	363
Publication Date:	Sep 2001
Journal:	Marketing Science
Authors:	Bass Frank M.
Keywords:	history

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