Journal: Marketing Science

Found 566 papers in total
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
2017,
We develop a structural model of brand management to estimate the value of a brand to...
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
2017,
Firms using online advertising regularly run experiments with multiple versions of...
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
2017,
We study consumer search behavior in a brick‐and‐mortar store...
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
2017,
This paper examines firms’ product policies when they sell an add‐on...
First-Mover Advantage Through Distribution: A Decomposition Approach
First-Mover Advantage Through Distribution: A Decomposition Approach
2017,
Whereas the extant literature on entry‐order effects establishes that first...
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
2017,
Outlet stores offer attractive prices at locations far from central shopping...
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
2017,
Consumers engage in costly searches to evaluate the increasing number of product...
The Effect of Retail Distribution on Sales of Alcoholic Beverages
The Effect of Retail Distribution on Sales of Alcoholic Beverages
2017,
We use monthly sales of all wines, beer, and spirits sold between 2006 and 2011 by...
Robust Dynamic Estimation
Robust Dynamic Estimation
2017,
Managing marketing resources over time requires dynamic model estimation, which...
Promotion Spillovers: Drug Detailing in Combination Therapy
Promotion Spillovers: Drug Detailing in Combination Therapy
2017,
This paper examines the spillover effects of promotions when products from different...
In-Store Advertising by Competitors
In-Store Advertising by Competitors
2017,
Conventional advice to firms in competitive markets is to raise barriers against...
Competition in Corruptible Markets
Competition in Corruptible Markets
2017,
Firms seeking business opportunities often face corruptible agents in many markets....
Dyadic Compromise Effect
Dyadic Compromise Effect
2017,
Existing research on the compromise effect has focused exclusively on the individual....
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
2017,
Chronic diseases, which account for 75% of healthcare expenditure, are of...
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
2017,
The creation and sharing of user‐generated content such as product reviews has...
Behavioral Price Discrimination in the Presence of Switching Costs
Behavioral Price Discrimination in the Presence of Switching Costs
2017,
We study the strategic impacts of behavioral price discrimination (BPD) on...
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
2017,
Seeded marketing campaigns (SMCs) involve firms sending products to selected customers...
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
2017,
In this research, we investigate the relationship between television advertising and...
Benefit-Based Conjoint Analysis
Benefit-Based Conjoint Analysis
2017,
Firms develop products by manipulating the attributes of offerings, and consumers...
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
2017,
Product lines are ubiquitous. For example, Marriott International manages...
Cartel Formation Through Strategic Information Leakage in a Distribution Channel
Cartel Formation Through Strategic Information Leakage in a Distribution Channel
2017,
This paper studies the ability of competing retailers to form a cartel by sharing...
The Effects of Product Line Breadth: Evidence from the Automotive Industry
The Effects of Product Line Breadth: Evidence from the Automotive Industry
2017,
Using a detailed data set from the U.S. automotive industry, we enrich the existing...
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
2016,
We randomize advertising content motivated by the psychology literature on sympathy...
Sentence-Based Text Analysis for Customer Reviews
Sentence-Based Text Analysis for Customer Reviews
2016,
Firms collect an increasing amount of consumer feedback in the form of unstructured...
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