Journal: Marketing Science

Found 566 papers in total
How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetries
How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetries
2006,
We examine the relationship between objective and perceived quality for 241 products...
On the profitability of firms in a differentiated industry
On the profitability of firms in a differentiated industry
2006,
In a model of vertical differentiation, the principal concern of this paper is to...
Incorporating satisfaction into customer value analysis: Optimal investment in lifetime value
Incorporating satisfaction into customer value analysis: Optimal investment in lifetime value
2006,
We extend Schmittlein et al. model of customer lifetime value to include satisfaction....
Optimal data interval for estimating advertising response
Optimal data interval for estimating advertising response
2006,
The abundance of highly disaggregate data (e.g., at five-second intervals) raises the...
An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising
An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising
2006,
The marketing literature has suggested two prominent decision mechanisms through which...
Consumer decision making in online shopping environments: The effects of interactive decision aids
Consumer decision making in online shopping environments: The effects of interactive decision aids
2000,
Despite the explosive growth of electronic commerce and the rapidly increasing number...
Measuring the customer experience in online environments: A structural modeling approach
Measuring the customer experience in online environments: A structural modeling approach
2000,
Intuition and previous research suggest that creating a compelling online environment...
The little engines that could: Modeling the performance of World Wide Web search engines
The little engines that could: Modeling the performance of World Wide Web search engines
2000,
This research examines the ability of six popular Web search engines, individually and...
Bundling and competition on the Internet
Bundling and competition on the Internet
2000,
The Internet has significantly reduced the marginal cost of producing and distributing...
Wine online: Search costs affect competition on price, quality, and distribution
Wine online: Search costs affect competition on price, quality, and distribution
2000,
A fundamental dilemma confronts retailers with stand-alone sites on the World Wide Web...
Collaborating to compete
Collaborating to compete
2000,
In collaborating to compete, firms forge different types of strategic alliances:...
Manufacturer–retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market
Manufacturer–retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market
2000,
The issue of ‘power’ in the marketing channels for consumer products has...
A nonparametric approach to identifying latent relationships in hierarchical models
A nonparametric approach to identifying latent relationships in hierarchical models
2000,
This paper provides a method for nonparametrically modeling the relationship between...
Price and margin negotiations in marketing channels: An experimental study of sequential bargaining under one-sided uncertainty and opportunity cost of delay
Price and margin negotiations in marketing channels: An experimental study of sequential bargaining under one-sided uncertainty and opportunity cost of delay
2000,
Manufacturers and distributors in marketing channels commonly establish prices,...
Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity
Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity
2000,
Recent work in marketing has drawn on behavioral decision theory to advance the notion...
Markets for product modification information
Markets for product modification information
2000,
An important product strategy for firms in mature markets is value-adding...
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
2000,
In spite of the high financial stakes involved in marketing new motion pictures,...
The impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions: Reserves and covert shilling
The impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions: Reserves and covert shilling
2000,
In practice, the rules in most open English auctions require participants to raise...
Accurate retail testing of fashion merchandise: Methodology and application
Accurate retail testing of fashion merchandise: Methodology and application
2000,
In a merchandise depth test, a retail chain introduces new products at a small sample...
Parallel imports: Challenges from unauthorized distribution channels
Parallel imports: Challenges from unauthorized distribution channels
2000,
We examine the problem of parallel imports: unauthorized flows of products across...
Eye fixations on advertisements and memory for brands: A model and findings
Eye fixations on advertisements and memory for brands: A model and findings
2000,
The number of brands in the marketplace has vastly increased in the 1980s and 1990s,...
Market entry strategy under firm heterogeneity and asymmetric payoffs
Market entry strategy under firm heterogeneity and asymmetric payoffs
2000,
How should a firm decide whether or not to enter an untested market when a competing...
A hierarchical Bayesian methodology for treating heterogeneity in structural equation models
A hierarchical Bayesian methodology for treating heterogeneity in structural equation models
2000,
Structural equation models are widely used in marketing and psychometric literature to...
Experimental evidence for agency models of salesforce compensation
Experimental evidence for agency models of salesforce compensation
2000,
Academic work on sales compensation plans features agency models prominently, and...
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