Journal: Marketing Science

Found 566 papers in total
Modeling consumer demand for variety
Modeling consumer demand for variety
2002,
Consumers are often observed to purchase more than one variety of a product on a given...
Reputation in marketing channels: repeated-transactions bargaining with two-sided uncertainty
Reputation in marketing channels: repeated-transactions bargaining with two-sided uncertainty
2002,
Marketing channel interactions typically feature three characteristics that have not...
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
2002,
The Internet has led to a large number of third-party sources that offer high-quality...
Multinational diffusion models: An alternative framework
Multinational diffusion models: An alternative framework
2002,
The literature on cross-national diffusion models is gaining increased importance...
The variety of an assortment: An extension to the attribute-based approach
The variety of an assortment: An extension to the attribute-based approach
2002,
In recent years, interest in category management has surged, and as a consequence,...
Using advance purchase orders to forecast new product sales
Using advance purchase orders to forecast new product sales
2002,
Marketers have long struggled with developing forecasts for new products before their...
Positioning of store brands
Positioning of store brands
2002,
We examine the retailer's store brand positioning problem. Our game-theoretic model...
How much does the market value an improvement in a product attribute?
How much does the market value an improvement in a product attribute?
2002,
A firm contemplating improvements to its product attributes would be interested in the...
Referral infomediaries
Referral infomediaries
2002,
An interesting phenomenon has been the emergence of ‘infomediaries’ in the...
The asymmetric information model of state dependence
The asymmetric information model of state dependence
2002,
Marketing researchers and practitioners are interested in consumer loyalty because of...
Profile construction in experimental choice designs for mixed logit models
Profile construction in experimental choice designs for mixed logit models
2002,
A computationally attractive model for the analysis of conjoint choice experiments is...
Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures
Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures
2003,
We develop an econometric model to study a setting in which a new product is launched...
Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
2003,
Manufacturer trade promotion spending is second only to cost of goods sold as a...
Price uncertainty and consumer search: A structural model of consideration set formation
Price uncertainty and consumer search: A structural model of consideration set formation
2003,
We offer an econometric framework that models consumer's consideration set formation...
Internet shopping agents: Virtual co-location and competition
Internet shopping agents: Virtual co-location and competition
2003,
Internet Shopping Agents (ISAs) allow consumers to costlessly search many online...
Measuring heterogeneous reservation prices for product bundles
Measuring heterogeneous reservation prices for product bundles
2003,
This paper develops a model for capturing continuous heterogeneity in the joint...
In the eye of the beholder: An analysis of the relative value of a top sales rep across firms and products
In the eye of the beholder: An analysis of the relative value of a top sales rep across firms and products
2003,
We ask the question, ‘when should the most highly skilled salespeople sell the...
Indirect network externality effects on product attributes
Indirect network externality effects on product attributes
2003,
Indirect network externality (INE) effect exists when the utility of a product...
Fast polyhedral adaptive conjoint estimation
Fast polyhedral adaptive conjoint estimation
2003,
We propose and test new adaptive question design and estimation algorithms for partial...
Bayesian statistics and marketing
Bayesian statistics and marketing
2003,
Bayesian methods have become widespread in marketing literature. We review the essence...
R&D, marketing, and the success of next-generation products
R&D, marketing, and the success of next-generation products
2003,
This paper studies dynamic competition in markets characterized by the introduction of...
A fuzzy set model of search and consideration with an application to an online market
A fuzzy set model of search and consideration with an application to an online market
2003,
Several two-stage choice models (consideration stage plus choice stage) have been...
An empirical study of the impact on nonlinear shipping and handling fees on purchase incidence and expenditure decisions
An empirical study of the impact on nonlinear shipping and handling fees on purchase incidence and expenditure decisions
2006,
Shipping-fee schedules are an important but underresearched element of the marketing...
Understanding store-brand purchasing behavior across categories
Understanding store-brand purchasing behavior across categories
2006,
This paper investigates whether the tendency to buy store brand is category specific,...
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