Journal: Marketing Science

Found 566 papers in total
New product diffusion acceleration: Measurement and analysis
New product diffusion acceleration: Measurement and analysis
2000,
It is a popular contention that products launched today diffuse faster than products...
Multiple messages to retain retailers: Signaling new product demand
Multiple messages to retain retailers: Signaling new product demand
2000,
With the increase in new product introductions in consumer packaged goods categories,...
Raising awareness and signaling quality to uninformed consumers: A price–advertising model
Raising awareness and signaling quality to uninformed consumers: A price–advertising model
2000,
The objective of this paper is to investigate the firm's optimal advertising and...
The category-demand effects of price promotions
The category-demand effects of price promotions
2001,
Although price promotions have increased in both commercial use and quantity of...
Individual marketing with imperfect targetability
Individual marketing with imperfect targetability
2001,
Our research investigates the competitive ramifications of individual marketing and...
Competitive pricing behavior in the auto market: A structural analysis
Competitive pricing behavior in the auto market: A structural analysis
2001,
In a competitive marketplace, the effectiveness of any element of the marketing mix is...
Equilibrium price communication and unadvertised specials by competing supermarkets
Equilibrium price communication and unadvertised specials by competing supermarkets
2001,
This paper is concerned with how retailers, supermarkets in particular, communicate...
Customer referral management: Optimal reward programs
Customer referral management: Optimal reward programs
2001,
Sellers who plan to capitalize on the lifetime value of customers need to manage the...
Reward programs and tacit collusion
Reward programs and tacit collusion
2001,
Reward programs, a promotional tool to develop customer loyalty, offer incentives to...
Are sales less effective when more products have them?
Are sales less effective when more products have them?
2001,
We analyze data from a variety of sources, including historical data from a women's...
Delegating pricing decisions
Delegating pricing decisions
2001,
An outstanding problem in marketing is why some firms in a competitive market delegate...
Designing optimal sales contests: A theoretical perspective
Designing optimal sales contests: A theoretical perspective
2001,
Sales contests are commonly used by firms as a short-term motivational device to...
Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects
Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects
2001,
Retailers' marketing objectives can be classified into three broad categories:...
Consumption flexibility, product configuration, and market competition
Consumption flexibility, product configuration, and market competition
2006,
When purchase and consumption decisions are separated in time and when future utility...
Asymmetric wholesale pricing: Theory and evidence
Asymmetric wholesale pricing: Theory and evidence
2006,
Asymmetric pricing or asymmetric price adjustment is the phenomenon where prices rise...
Promotional chat on the Internet
Promotional chat on the Internet
2006,
Chat rooms, recommendation sites, and customer review sections allow consumers to...
Consumer preferences and product-line pricing strategies: An empirical analysis
Consumer preferences and product-line pricing strategies: An empirical analysis
2006,
Firms often differentiate their product lines vertically to capture consumers'...
Managing e-marketplace: A strategic analysis of nonprice advertising
Managing e-marketplace: A strategic analysis of nonprice advertising
2006,
The e-marketplace has emerged as an important electronic shopping environment that,...
Using basket composition data for intelligent supermarket pricing
Using basket composition data for intelligent supermarket pricing
2006,
How can supermarkets use the vast data they have to design strategies to compete for...
Assessing the service–profit chain
Assessing the service–profit chain
2002,
The service–profit chain (SPC) is a framework for linking service operations,...
Electronic tickets, smart cards, and online prepayments: When and how to advance sell
Electronic tickets, smart cards, and online prepayments: When and how to advance sell
2001,
Advance selling occurs when sellers allow buyers to purchase at a time preceding...
Structural analysis of manufacturer pricing in the presence of a strategic retailer
Structural analysis of manufacturer pricing in the presence of a strategic retailer
2001,
Consumer goods manufacturers usually sell their brands to consumers through common...
Quality segmentation in spatial markets: When does cannibalization affect product line design?
Quality segmentation in spatial markets: When does cannibalization affect product line design?
2001,
Durable goods manufacturers often design product lines by segmenting their markets on...
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
2001,
Marketing scholars and practitioners frequently infer market responses from...
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