Journal: Marketing Science

Found 566 papers in total
Benefits of channel discord in the sale of durable goods
Benefits of channel discord in the sale of durable goods
2006,
Minimizing strife through vertical integration is commonly seen as the ‘holy...
The benefits of personalized pricing in a channel
The benefits of personalized pricing in a channel
2006,
In this note, we explore channel interactions in an information-intensive environment...
Advertising competition under consumer inertia
Advertising competition under consumer inertia
2003,
We construct a multistage game-theoretic model of advertising and price competition in...
Negotiations and exclusivity contracts for advertising
Negotiations and exclusivity contracts for advertising
2003,
Exclusive advertising on a given media outlet is usually profitable for an advertiser...
Setting quality expectations when entering a market: what should the promise be?
Setting quality expectations when entering a market: what should the promise be?
2006,
This paper examines optimal advertised quality, actual quality, and price for a firm...
The price of launching a new product: empirical evidence on factors affecting the relative magnitude of slotting allowances
The price of launching a new product: empirical evidence on factors affecting the relative magnitude of slotting allowances
2003,
Slotting allowances are a relatively recent trend, particular to the retail food...
How to compute optimal catalog mailing decisions
How to compute optimal catalog mailing decisions
2006,
We develop, estimate, and test a response model of order timing and order volume...
Understanding high-stakes consumer decisions: mammography adherence following false-alarm test results
Understanding high-stakes consumer decisions: mammography adherence following false-alarm test results
2003,
Consumers often have to decide whether to acquire information in high-stakes decision...
The effects of effort and intrinsic motivation on risky choice
The effects of effort and intrinsic motivation on risky choice
2003,
People often need to trade off between the probability and magnitude of the rewards...
Modeling the Clickstream: implications for web-based advertising efforts
Modeling the Clickstream: implications for web-based advertising efforts
2003,
In this paper, we develop an analytical approach to modeling consumer response to...
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
2004,
Prior work in marketing has suggested that advertising threshold effects –...
Is having more channels really better? A model of competition among commercial television broadcasters
Is having more channels really better? A model of competition among commercial television broadcasters
2004,
Competitive behavior in commercial television broadcasting is modeled to examine...
Advertising in a distribution channel
Advertising in a distribution channel
2004,
Conventional wisdom suggests that one of the goals of manufacturer advertising is to...
Multiple discreteness and product differentiation: demand for carbonated soft drinks
Multiple discreteness and product differentiation: demand for carbonated soft drinks
2004,
For several of the largest supermarket product categories, such as carbonated soft...
Decomposing the sales promotion bump with store data
Decomposing the sales promotion bump with store data
2004,
Sales promotions generate substantial short-term sales increases. To determine whether...
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
2004,
Research on the product life cycle (PLC) has focused primarily on the role of...
Product strategy for innovators in markets with network effects
Product strategy for innovators in markets with network effects
2004,
This paper examines four alternative product strategies available to an innovating...
From density to destiny: using spatial dimension of sales data for early prediction of new product success
From density to destiny: using spatial dimension of sales data for early prediction of new product success
2004,
One of the main problems associated with early-period assessment of new product...
Enriching scanner panel models with choice experiments
Enriching scanner panel models with choice experiments
2003,
This research examines the methods, viability, and benefits of pooling scanner panel...
A comparison of online and offline consumer brand loyalty
A comparison of online and offline consumer brand loyalty
2003,
In this study we compare consumer brand loyalty in online and traditional shopping...
Consumer sequential search: not enough or too much?
Consumer sequential search: not enough or too much?
2003,
We study sequential search behavior in a generalized “secretary problem”...
Long-run effects of promotion depth on new versus established customers: three field studies
Long-run effects of promotion depth on new versus established customers: three field studies
2004,
We use the results of three large-scale field experiments to investigate how the depth...
Centralized pricing versus delegating pricing to the salesforce under information asymmetry
Centralized pricing versus delegating pricing to the salesforce under information asymmetry
2004,
The issue of delegating pricing responsibility to the salesforce is of interest to...
An empirical analysis of determinants of retailer pricing strategy
An empirical analysis of determinants of retailer pricing strategy
2004,
This paper empirically investigates the determinants of retailers' pricing decisions....
Papers per page: