Management science in marketing: Prehistory, origin and early years of the INFORMS Marketing College

Management science in marketing: Prehistory, origin and early years of the INFORMS Marketing College

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Article ID:	iaor20062464
Country:	United States
Volume:	20
Issue:	4
Start Page Number:	337
End Page Number:	348
Publication Date:	Sep 2001
Journal:	Marketing Science
Authors:	Montgomery David B.
Keywords:	history

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