| Article ID: | iaor20062463 |
| Country: | United States |
| Volume: | 20 |
| Issue: | 4 |
| Start Page Number: | 331 |
| End Page Number: | 336 |
| Publication Date: | Sep 2001 |
| Journal: | Marketing Science |
| Authors: | Steckel Joel H., Brody Ed |
| Keywords: | history |
No abstract printed for this paper