Keyword: marketing

Found 1031 papers in total
Robust Product Line Design
Robust Product Line Design
2017,
The majority of approaches to product line design that have been proposed by marketing...
Cross-Selling Investment Products with a Win-Win Perspective in Portfolio Optimization
Cross-Selling Investment Products with a Win-Win Perspective in Portfolio Optimization
2017,
We propose a novel approach to cross‐selling investment products that considers...
How Performance Incentives Shape Individual Exploration and Exploitation: Evidence from Microdata
How Performance Incentives Shape Individual Exploration and Exploitation: Evidence from Microdata
2017,
The existing literature has highlighted the role of individuals in exploration and...
Finite mixtures of censored Poisson regression models
Finite mixtures of censored Poisson regression models
2016,
While right‐censored data are very common in survival analysis, they may also...
Enhancing revenue by offering a flexible product option
Enhancing revenue by offering a flexible product option
2017,
We examine a revenue‐enhancing opportunity for perishable products that face...
Optimal Upgrade Policy for Used Products Sold with Two-dimensional Warranty
Optimal Upgrade Policy for Used Products Sold with Two-dimensional Warranty
2016,
In this paper, a pre‐sale upgrade model is developed for repairable used...
Charting the Territory: Recombination as a Source of Uncertainty for Potential Entrants
Charting the Territory: Recombination as a Source of Uncertainty for Potential Entrants
2016,
In this paper, we conceptualize categories as regions of a cognitive map that...
Turning Back the Clock in Baseball: The Increased Prominence of Extrinsic Rewards and Demand for Authenticity
Turning Back the Clock in Baseball: The Increased Prominence of Extrinsic Rewards and Demand for Authenticity
2016,
This paper addresses why customers at times prefer traditional practices deemed more...
The Moderating Role of Submarket Dynamics on the Product Customization‐Firm Survival Relationship
The Moderating Role of Submarket Dynamics on the Product Customization‐Firm Survival Relationship
2016,
In this paper, we examine how the provision of product customization services affects...
Testing Service Innovation: A Methodological Review of Video Experiments
Testing Service Innovation: A Methodological Review of Video Experiments
2016,
Experimenting with and testing new or improved service designs is often a challenging...
An Examination of Customers’ Attitudes About Tabletop Technology in Full-Service Restaurants
An Examination of Customers’ Attitudes About Tabletop Technology in Full-Service Restaurants
2016,
This paper examines the influence of customer‐facing technology in...
United Nations World Tourism Organization Study on Online Guest Reviews and Hotel Classification Systems: An Integrated Approach
United Nations World Tourism Organization Study on Online Guest Reviews and Hotel Classification Systems: An Integrated Approach
2016,
The proliferation of online travel‐related content is changing how consumers...
Understanding Consumers’ Inferences from Price and Nonprice Information in the Online Lodging Purchase Decision
Understanding Consumers’ Inferences from Price and Nonprice Information in the Online Lodging Purchase Decision
2016,
The sustained success of variable pricing for revenue management (RM) is dependent on...
Software Evolution in Web-Service Ecosystems: A Game-Theoretic Model
Software Evolution in Web-Service Ecosystems: A Game-Theoretic Model
2016,
Service orientation is the prevalent paradigm for modular distributed systems, giving...
Loyalty and Profitability of VIP and Non-VIP Customers in the Banking Service Industry
Loyalty and Profitability of VIP and Non-VIP Customers in the Banking Service Industry
2016,
This study develops an integrated model from service‐profit‐chain model,...
Categorizing Users of Cloud Services
Categorizing Users of Cloud Services
2016,
Many services, e.g., in education and research, have witnessed increased productivity...
Intrinsic Variability in Group and Individual Decision Making
Intrinsic Variability in Group and Individual Decision Making
2016,
The paper examines the random preference model, which can explain inherent variability...
Culling the Herd: Using Real-World Randomized Experiments to Measure Social Bias with Known Costly Goods
Culling the Herd: Using Real-World Randomized Experiments to Measure Social Bias with Known Costly Goods
2016,
Peer ratings have become increasingly important sources of product information,...
Is IT Enough? Evidence from a Natural Experiment in India’s Agriculture Markets
Is IT Enough? Evidence from a Natural Experiment in India’s Agriculture Markets
2016,
Access to information and communication technologies (ICTs) such as mobile phone...
Underpinnings of User Participation in Service Provider‐Hosted Online Communities
Underpinnings of User Participation in Service Provider‐Hosted Online Communities
2016,
The recent emergence of social media‐based brand communities is seen as an...
Research on the influence of online consumer evaluations of solid wood furniture for product sales volume on Taobao
Research on the influence of online consumer evaluations of solid wood furniture for product sales volume on Taobao
2017,
Online consumer evaluation has been considered as an important medium for consumers to...
The effect of a temporary product distribution channel on supply chain performance
The effect of a temporary product distribution channel on supply chain performance
2016,
We analyze a supply chain of a manufacturer and two retailers, a permanent retailer...
Idea Generation and the Role of Feedback: Evidence from Field Experiments with Innovation Tournaments
Idea Generation and the Role of Feedback: Evidence from Field Experiments with Innovation Tournaments
2017,
In many innovation settings, ideas are generated over time and managers face a...
Revenue challenges for hotels in the sharing economy: facing the Airbnb menace
Revenue challenges for hotels in the sharing economy: facing the Airbnb menace
2016,
This paper discusses the reasons behind the success of Airbnb and provides a brief...
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