Keyword: marketing

Found 1031 papers in total
Allocation of advertising budget between multiple channels to support sales in multiple markets
Allocation of advertising budget between multiple channels to support sales in multiple markets
2017,
We consider the allocation of a limited marketing budget between multiple channels in...
Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs?
Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs?
2017,
This study aims to analyse the use of various forms of ‘knowledge...
Exploiting organizer influence and geographical preference for new event recommendation
Exploiting organizer influence and geographical preference for new event recommendation
2017,
The rapid growth of event‐based social networks (EBSNs) has generated great...
A model of customer-based brand equity: evidence from the banking service in Iran
A model of customer-based brand equity: evidence from the banking service in Iran
2017,
There is a growing emphasis on building and managing brand equity as the primary...
Comparative analysis of the viewpoints of customers, employees and managers based on the developed model of service quality gaps - with a case study in the travel agents at the centre of the city of Tehran
Comparative analysis of the viewpoints of customers, employees and managers based on the developed model of service quality gaps - with a case study in the travel agents at the centre of the city of Tehran
2017,
The aim of this article is to develop a model of service quality gaps for identifying...
Modeling and Measuring the Consumer Activities Associated with Value Cocreation: An Exploratory Test in the Context of Education
Modeling and Measuring the Consumer Activities Associated with Value Cocreation: An Exploratory Test in the Context of Education
2017,
The goal of the current work is to introduce a model for the identification and...
How Commitment to Craftsmanship Leads to Unique Value: Steinway & Sons’ Differentiation Strategy
How Commitment to Craftsmanship Leads to Unique Value: Steinway & Sons’ Differentiation Strategy
2017,
The positioning perspective in strategic management suggests that successful...
Pareto Improving Supply Chain Coordination Under a Money-Back Guarantee Service Program
Pareto Improving Supply Chain Coordination Under a Money-Back Guarantee Service Program
2017,
Money‐back guarantee (MBG) is a well‐known service offered by many...
Predicting the Potential Market for Electric Vehicles
Predicting the Potential Market for Electric Vehicles
2017,
Forecasting the potential demand for electric vehicles is a challenging task. Because...
Institutional relatedness behind product diversification and international diversification
Institutional relatedness behind product diversification and international diversification
2017,
Previous diversification research has largely focused on product relatedness, but...
A two warehouse inventory model for deteriorating items with variable demand under alternative trade credit policy
A two warehouse inventory model for deteriorating items with variable demand under alternative trade credit policy
2017,
In this paper, we have developed an inventory model for single deteriorating items...
Algorithms for Generalized Clusterwise Linear Regression
Algorithms for Generalized Clusterwise Linear Regression
2017,
Clusterwise linear regression (CLR), a clustering problem intertwined with regression,...
Fee or Free: When Should Firms Charge for Online Content?
Fee or Free: When Should Firms Charge for Online Content?
2017,
Many online content providers aim to compensate for a loss in advertising revenues by...
Signaling Low Margin Through Assortment
Signaling Low Margin Through Assortment
2017,
Oftentimes, close competitors carry partially overlapping assortments in seeming...
Coordinating a Supply Chain When Facing Strategic Consumers
Coordinating a Supply Chain When Facing Strategic Consumers
2017,
This article examines the impact of strategic consumers on the efficiency and...
Towards Building Multidisciplinary Knowledge on Management of Technology: An Introduction to the Special Issue
Towards Building Multidisciplinary Knowledge on Management of Technology: An Introduction to the Special Issue
2017,
Management of technology (MOT) concerns the processes by which innovations in...
Battle of the Channels: The Impact of Tablets on Digital Commerce
Battle of the Channels: The Impact of Tablets on Digital Commerce
2017,
The introduction of tablets in online retailing has created an additional touchpoint...
Trade Credit in Competition: A Horizontal Benefit
Trade Credit in Competition: A Horizontal Benefit
2017,
Trade credit is a widely adopted industry practice. Prior research has focused on how...
The impact of the transport policies on marketing charges in the rail transport comparisons between the European Union member states
The impact of the transport policies on marketing charges in the rail transport comparisons between the European Union member states
2017,
In recent years, the European Union devoted much attention to the transformation of a...
A Stochastic Electricity Market Clearing Formulation with Consistent Pricing Properties
A Stochastic Electricity Market Clearing Formulation with Consistent Pricing Properties
2017,
We argue that deterministic market clearing formulations introduce arbitrary...
Closed-loop supply chain coordination through incentives with asymmetric information
Closed-loop supply chain coordination through incentives with asymmetric information
2017,
A closed‐loop supply chain seeks to enhance the consumers’ environmental...
Temporal Profiles of Instant Utility During Anticipation, Event, and Recall
Temporal Profiles of Instant Utility During Anticipation, Event, and Recall
2017,
We propose the anticipation‐event‐recall (AER) model. Set in a...
Online and Offline Information for Omnichannel Retailing
Online and Offline Information for Omnichannel Retailing
2017,
This paper studies how retailers can effectively deliver online and offline...
How Do Contract Parameters Influence the Economics of Vehicle-to-Grid?
How Do Contract Parameters Influence the Economics of Vehicle-to-Grid?
2017,
By modifying the charging patterns of a pool of electric vehicles (EVs), aggregators...
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