Keyword: marketing

Found 1031 papers in total
Competing for Attention in Social Communication Markets
Competing for Attention in Social Communication Markets
2016,
We investigate the incentives for social communication in the new social media...
Coordinating Complex Work: Knowledge Networks, Partner Departures, and Client Relationship Performance in a Law Firm
Coordinating Complex Work: Knowledge Networks, Partner Departures, and Client Relationship Performance in a Law Firm
2016,
The mobility of individual managers has long presented a problem for firms in...
Optimal Price/Lead-Time Menus for Queues with Customer Choice: Segmentation, Pooling, and Strategic Delay
Optimal Price/Lead-Time Menus for Queues with Customer Choice: Segmentation, Pooling, and Strategic Delay
2016,
How should a firm design a price/lead‐time menu and scheduling policy to...
Real-Time Dynamic Pricing with Minimal and Flexible Price Adjustment
Real-Time Dynamic Pricing with Minimal and Flexible Price Adjustment
2016,
We study a standard dynamic pricing problem where the seller (a monopolist) possesses...
The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition
The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition
2016,
The literature abounds with theories on firms’ response to competition,...
Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation
Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation
2016,
At the heart of competitive strategy is the question of where firms choose to position...
Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange
Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange
2016,
To motivate user contributions, user‐generated content sites routinely deploy...
Should Online Content Providers Be Allowed To Subsidize Content?–An Economic Analysis
Should Online Content Providers Be Allowed To Subsidize Content?–An Economic Analysis
2016,
Internet service providers (ISPs) are experimenting with a business model that allows...
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
2016,
Accurate predictions of a customer’s activity status and future purchase...
Try It, You’ll Like It–Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
Try It, You’ll Like It–Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
2016,
The proliferation of free trials for high‐tech services calls for a careful...
Social Responsibility and Product Innovation
Social Responsibility and Product Innovation
2016,
This paper examines the incentives of firms to invest in socially responsible product...
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Zooming In on Choice: How Do Consumers Search for Cameras Online?
2016,
We describe online consumers’ search behavior for differentiated durable goods...
Monetizing Ratings Data for Product Research
Monetizing Ratings Data for Product Research
2016,
Features involving the taste, smell, touch, and sight of products, as well as...
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel
2016,
This paper studies information sharing in a distribution channel where the...
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
2016,
We present an analytical framework of multimarket competition and supporting empirical...
Inferring Quality from Wait Time
Inferring Quality from Wait Time
2016,
We study the impact of wait time on consumers’ purchasing behavior when product...
Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral
Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral
2016,
Sellers are often more interested in inducing buyers to make a choice–any...
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
2016,
We study the effects of information content in 59,814 pharmaceutical sales calls on...
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
2016,
Consumer‐to‐consumer (C2C) platforms have become a major engine of...
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
2016,
Past research has primarily focused on what happens after a merger. This research...
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
2016,
Firms use different attribution strategies such as last‐click or...
Investigating Purchase Conversion by Uncovering Online Visit Patterns
Investigating Purchase Conversion by Uncovering Online Visit Patterns
2016,
This research aims to understand and predict online customers’ store visit and...
One-Way Mirrors in Online Dating: A Randomized Field Experiment
One-Way Mirrors in Online Dating: A Randomized Field Experiment
2016,
The growing popularity of online dating websites is altering one of the most...
The Role of Brand Image and Product Characteristics on Firms’ Entry and OEM Decisions
The Role of Brand Image and Product Characteristics on Firms’ Entry and OEM Decisions
2016,
We investigate the optimal market entry and original equipment manufacturer (OEM)...
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