Keyword: marketing

Found 1031 papers in total
Implications of seat assignment flexibilization for airline revenue management
Implications of seat assignment flexibilization for airline revenue management
2016,
This paper aims to prompt the airline industry to explore a new way of using existing...
MACBETHSort: a multiple criteria decision aid procedure for sorting strategic products
MACBETHSort: a multiple criteria decision aid procedure for sorting strategic products
2017,
Efficient companies need to know which their strategic products are. For this purpose,...
Triggered essential reviewing: the effect of technology affordances on service experience evaluations
Triggered essential reviewing: the effect of technology affordances on service experience evaluations
2016,
This paper responds to the recent call for understanding the nature and consequences...
Factors influencing on Iran's image as a tourism destination
Factors influencing on Iran's image as a tourism destination
2017,
The purpose of this study is to identify the factors influencing on image of Iran as...
When Less Is More: Data and Power in Advertising Experiments
When Less Is More: Data and Power in Advertising Experiments
2017,
Yahoo! Research partnered with a nationwide retailer to study the effects of online...
Fire Sales and House Prices: Evidence from Estate Sales Due to Sudden Death
Fire Sales and House Prices: Evidence from Estate Sales Due to Sudden Death
2017,
This study investigates when forced sales of real estate turn into fire sales by using...
Gain Without Pain: The Extended Effects of a Behavioral Health Intervention
Gain Without Pain: The Extended Effects of a Behavioral Health Intervention
2017,
We examine the extended effects of an incentive‐based behavioral health...
When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions
When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions
2017,
A number of retailers offer gambling‐ or lottery‐type price promotions...
On the Effectiveness of Uniform Subsidies in Increasing Market Consumption
On the Effectiveness of Uniform Subsidies in Increasing Market Consumption
2017,
We study the problem faced by a central planner trying to increase the consumption of...
Pricing Variation Within Dual-Distribution Chains: The Different Implications of Externalities and Signaling for High- and Low-Quality Brands
Pricing Variation Within Dual-Distribution Chains: The Different Implications of Externalities and Signaling for High- and Low-Quality Brands
2017,
Within many of the multioutlet branded chains that dominate the retail and services...
How Do Delay Announcements Shape Customer Behavior? An Empirical Study
How Do Delay Announcements Shape Customer Behavior? An Empirical Study
2017,
In this paper, we explore the impact of delay announcements using an empirical...
How Much Is a Win Worth? An Application to Intercollegiate Athletics
How Much Is a Win Worth? An Application to Intercollegiate Athletics
2017,
Intercollegiate athletics in the United States have become a...
New Formulations for the Conflict Resolution Problem in the Scheduling of Television Commercials
New Formulations for the Conflict Resolution Problem in the Scheduling of Television Commercials
2016,
We consider the conflict‐resolution problem arising in the allocation of...
Efficient Advert Assignment
Efficient Advert Assignment
2016,
We develop a framework for the analysis of large‐scale ad auctions where...
Regulation as Country-Specific (Dis-)Advantage: Smoking Bans and the Location of Foreign Direct Investment in the Tobacco Industry
Regulation as Country-Specific (Dis-)Advantage: Smoking Bans and the Location of Foreign Direct Investment in the Tobacco Industry
2016,
This paper seeks to examine the relationship between smoking bans and the propensity...
Competitive Dynamics between Multinational Enterprises and Local Internet Platform Companies in the Virtual Market in China
Competitive Dynamics between Multinational Enterprises and Local Internet Platform Companies in the Virtual Market in China
2016,
We adopt the dynamic capability perspective and the institutional view as the guiding...
Multi-Unit Bayesian Auction with Demand or Budget Constraints
Multi-Unit Bayesian Auction with Demand or Budget Constraints
2016,
We consider the problem of revenue maximization on multi‐unit auctions where...
Multi-attribute market segmentation for the major customers of an Iranian steel-making company using value proposition elements
Multi-attribute market segmentation for the major customers of an Iranian steel-making company using value proposition elements
2016,
Mass market strategy does not have a big chance for success in a competitive market....
Customer self-service platform: the next practice for servitisation of manufacturing
Customer self-service platform: the next practice for servitisation of manufacturing
2016,
Servitisation is argued to be a differentiation strategy for manufacturers to achieve...
Using genetic algorithm for the evaluation of process variants
Using genetic algorithm for the evaluation of process variants
2016,
Individual customer demands, price pressure and the probability to deliver at the...
An empirical investigation of the older adults' continuance intention towards SNSs
An empirical investigation of the older adults' continuance intention towards SNSs
2016,
Although Social Network Services (SNSs) continuance usage has recently...
Purchase intention towards genetically modified foods: evidence from Chinese consumers
Purchase intention towards genetically modified foods: evidence from Chinese consumers
2016,
In recent years, a significant amount of research has focused on the analysis of...
Measuring service quality perception of students in business schools
Measuring service quality perception of students in business schools
2016,
This paper attempts to identify the factors and develop a multidimensional and...
Service quality and customer satisfaction in public transport operations
Service quality and customer satisfaction in public transport operations
2016,
This study presents an assessment of the relationship between service quality and...
Papers per page: