| Article ID: | iaor2017189 |
| Volume: | 15 |
| Issue: | 6 |
| Start Page Number: | 509 |
| End Page Number: | 515 |
| Publication Date: | Dec 2016 |
| Journal: | J Revenue Pricing Manag |
| Authors: | Forgacs Gabor, Dimanche Frederic |
| Keywords: | internet, e-commerce, marketing |
This paper discusses the reasons behind the success of Airbnb and provides a brief analysis of their business model. The possible revenue effect on the hotel industry is discussed as well as some suggested strategic measures that hotels may consider for successfully competing in the rapidly changing market for holding their fair share of accommodation demand.