Revenue challenges for hotels in the sharing economy: facing the Airbnb menace

Revenue challenges for hotels in the sharing economy: facing the Airbnb menace

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Article ID: iaor2017189
Volume: 15
Issue: 6
Start Page Number: 509
End Page Number: 515
Publication Date: Dec 2016
Journal: J Revenue Pricing Manag
Authors: ,
Keywords: internet, e-commerce, marketing
Abstract:

This paper discusses the reasons behind the success of Airbnb and provides a brief analysis of their business model. The possible revenue effect on the hotel industry is discussed as well as some suggested strategic measures that hotels may consider for successfully competing in the rapidly changing market for holding their fair share of accommodation demand.

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