Keyword: marketing

Found 1031 papers in total
Ranking of critical success factors for online retailing by TOPSIS approach
Ranking of critical success factors for online retailing by TOPSIS approach
2017,
In present context of globalised markets, customers have become very choosy in terms...
When Friends Become Competitors: The Design of Resource Exchange Alliances
When Friends Become Competitors: The Design of Resource Exchange Alliances
2017,
Many carriers, such as airlines and ocean carriers, collaborate through the formation...
How Targeting Affects Customer Search: A Field Experiment
How Targeting Affects Customer Search: A Field Experiment
2017,
It has become common practice for retailers to personalize direct marketing efforts...
Behavior-Based Pricing, Production Efficiency, and Quality Differentiation
Behavior-Based Pricing, Production Efficiency, and Quality Differentiation
2017,
In a two‐period vertical duopoly, we examine how behavior‐based price...
Zone-based tariff design in public transportation networks
Zone-based tariff design in public transportation networks
2017,
Tariff design is among the most elementary decision problems to be solved in every...
Allocation with demand competition: Uniform, proportional, and lexicographic mechanisms
Allocation with demand competition: Uniform, proportional, and lexicographic mechanisms
2017,
We examine capacity allocation mechanisms in a supply chain comprising a monopolistic...
Robust Dynamic Estimation
Robust Dynamic Estimation
2017,
Managing marketing resources over time requires dynamic model estimation, which...
Promotion Spillovers: Drug Detailing in Combination Therapy
Promotion Spillovers: Drug Detailing in Combination Therapy
2017,
This paper examines the spillover effects of promotions when products from different...
In-Store Advertising by Competitors
In-Store Advertising by Competitors
2017,
Conventional advice to firms in competitive markets is to raise barriers against...
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
2017,
Chronic diseases, which account for 75% of healthcare expenditure, are of...
Behavioral Price Discrimination in the Presence of Switching Costs
Behavioral Price Discrimination in the Presence of Switching Costs
2017,
We study the strategic impacts of behavioral price discrimination (BPD) on...
Creating Reciprocal Value Through Operational Transparency
Creating Reciprocal Value Through Operational Transparency
2017,
We investigate whether organizations can create value by introducing visual...
Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance
Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance
2017,
Despite growing interest in various facets of the position of chief marketing officer...
Does the Past Predict the Future? The Case of Delay Announcements in Service Systems
Does the Past Predict the Future? The Case of Delay Announcements in Service Systems
2017,
Motivated by the recent interest in making delay announcements in large service...
Active Learning with Multiple Localized Regression Models
Active Learning with Multiple Localized Regression Models
2017,
Oftentimes businesses face the challenge of requiring costly information to improve...
Identification of customer groups in the German term life market: a benefit segmentation
Identification of customer groups in the German term life market: a benefit segmentation
2017,
We run a benefit segmentation of 2017 insurance consumers in order to analyze the...
Multiproduct price optimization under the multilevel nested logit model
Multiproduct price optimization under the multilevel nested logit model
2017,
We study the multiproduct price optimization problem under the multilevel nested logit...
Coupling techno-economic energy models with behavioral approaches
Coupling techno-economic energy models with behavioral approaches
2017,
Classical energy planning models assume that consumers are rational, which is...
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
2017,
In this research, we investigate the relationship between television advertising and...
Impact of Service Value on Satisfaction and Repurchase Intentions in Business-to-Business Cloud Computing
Impact of Service Value on Satisfaction and Repurchase Intentions in Business-to-Business Cloud Computing
2017,
Businesses are starting to use several cloud computing services, but we do not know...
The Economics of Public Beta Testing
The Economics of Public Beta Testing
2017,
A growing number of software firms now rely on public beta testing to improve the...
Efficient Multi-Attribute Multi-Unit Auctions for B2B E-Commerce Logistics
Efficient Multi-Attribute Multi-Unit Auctions for B2B E-Commerce Logistics
2017,
This study is the first proposing allocatively efficient multi‐attribute...
A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales
A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales
2017,
Unlike advertising in traditional media, a mobile platform's in‐app advertising...
Supply Chain Coordination in the Presence of Gray Markets and Strategic Consumers
Supply Chain Coordination in the Presence of Gray Markets and Strategic Consumers
2017,
The practice of diverting genuine products to unauthorized gray markets continues to...
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