JIT and the marketing interface

JIT and the marketing interface

0.00 Avg rating0 Votes
Article ID: iaor19911945
Country: United States
Volume: 31
Start Page Number: 42
End Page Number: 46
Publication Date: May 1990
Journal: Production and Inventory Management Journal
Authors: ,
Keywords: marketing, production: JIT
Abstract:

Implementation of JIT requires the integration of various functional area activities. In this regard, the role of marketing is not well recognized. This article examines the interface between JIT efforts in production, purchasing, and design and the marketing function. The kind of support that the marketing function can and must provide for successful JIT implementation is discussed in specific terms.

Reviews

Required fields are marked *. Your email address will not be published.