Article ID: | iaor19911945 |
Country: | United States |
Volume: | 31 |
Start Page Number: | 42 |
End Page Number: | 46 |
Publication Date: | May 1990 |
Journal: | Production and Inventory Management Journal |
Authors: | Natarajan R., Weinrauch J. Donald |
Keywords: | marketing, production: JIT |
Implementation of JIT requires the integration of various functional area activities. In this regard, the role of marketing is not well recognized. This article examines the interface between JIT efforts in production, purchasing, and design and the marketing function. The kind of support that the marketing function can and must provide for successful JIT implementation is discussed in specific terms.