A multiple objective marketing-manufacturing approach for order (market) selection

A multiple objective marketing-manufacturing approach for order (market) selection

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Article ID: iaor19933
Country: United Kingdom
Volume: 19
Issue: 7
Start Page Number: 571
End Page Number: 583
Publication Date: Oct 1992
Journal: Computers and Operations Research
Authors: ,
Keywords: scheduling, marketing
Abstract:

A multiple objective approach for the order (market) selection decision problem of industrial firms with job shop production flows is discussed. The approach consists of a multiple objective programming model, an interactive solution procedure, and a group decision making mechanism. An illustration of the use of this approach to resolve interfunctional conflict in the marketing/manufacturing interface is presented.

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