Article ID: | iaor19933 |
Country: | United Kingdom |
Volume: | 19 |
Issue: | 7 |
Start Page Number: | 571 |
End Page Number: | 583 |
Publication Date: | Oct 1992 |
Journal: | Computers and Operations Research |
Authors: | Stam Antonie, Gardiner Lorraine R. |
Keywords: | scheduling, marketing |
A multiple objective approach for the order (market) selection decision problem of industrial firms with job shop production flows is discussed. The approach consists of a multiple objective programming model, an interactive solution procedure, and a group decision making mechanism. An illustration of the use of this approach to resolve interfunctional conflict in the marketing/manufacturing interface is presented.