Keyword: marketing

Found 1031 papers in total
Managing Posterior Price Matching: The Role of Customer Boundedly Rational Expectations
Managing Posterior Price Matching: The Role of Customer Boundedly Rational Expectations
2017,
The posterior price‐matching policy, whereby a firm promises to reimburse the...
Competing with Copycats When Customers Are Strategic
Competing with Copycats When Customers Are Strategic
2017,
In this paper, we use a two‐period game theoretical model to examine the...
Mitigating Spillover in Online Retailing via Replenishment
Mitigating Spillover in Online Retailing via Replenishment
2017,
Online purchases constitute about one‐tenth of U.S. retail sales. The supply...
The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity
The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity
2017,
Recent platforms, like Uber and Lyft, offer service to consumers via...
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
2017,
Outlet stores offer attractive prices at locations far from central shopping...
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
2017,
Consumers engage in costly searches to evaluate the increasing number of product...
The Effect of Retail Distribution on Sales of Alcoholic Beverages
The Effect of Retail Distribution on Sales of Alcoholic Beverages
2017,
We use monthly sales of all wines, beer, and spirits sold between 2006 and 2011 by...
Optimal Continuous Pricing with Strategic Consumers
Optimal Continuous Pricing with Strategic Consumers
2017,
An important economic problem is that of finding optimal pricing mechanisms to sell a...
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
2017,
Many retailers have recently started to offer customers the option to buy online and...
Relationship Identification Across Heterogeneous Online Social Networks
Relationship Identification Across Heterogeneous Online Social Networks
2017,
In the era of the social web, many people manage their social relationships through...
Social marketing and the built environment: What matters for travel behaviour change?
Social marketing and the built environment: What matters for travel behaviour change?
2017,
Social marketing and the built environment are two important ‘tools’ to...
Modelling generalized firms’ restructuring using inverse DEA
Modelling generalized firms’ restructuring using inverse DEA
2017,
The key consideration for firms’ restructuring is improving their operational...
Energy Performance Contracting in a Competitive Environment*
Energy Performance Contracting in a Competitive Environment*
2017,
Energy Performance Contracting (EPC) is an important and effective energy conservation...
Knowledge relatedness, dominant logic and firm performance: a strategic cognition perspective
Knowledge relatedness, dominant logic and firm performance: a strategic cognition perspective
2016,
Drawing on a strategic cognition perspective, we provide new conceptual arguments...
Attracting Early-Stage Investors: Evidence from a Randomized Field Experiment
Attracting Early-Stage Investors: Evidence from a Randomized Field Experiment
2017,
This paper uses a randomized field experiment to identify which start‐up...
Optimal Merchandise Testing with Limited Inventory
Optimal Merchandise Testing with Limited Inventory
2017,
We consider the allocation of inventory to stores in a ‘merchandise test,’...
Risk Aversion, Information Acquisition, and Technology Adoption
Risk Aversion, Information Acquisition, and Technology Adoption
2017,
We use a dynamic programming model to study the impacts of risk aversion on...
Environmental subsidy and the choice of green technology in the presence of green consumers
Environmental subsidy and the choice of green technology in the presence of green consumers
2017,
In this paper, we present a study on a government using subsidy policy to motivate...
Is late really better than never? The farmer welfare effects of pineapple adoption in Ghana
Is late really better than never? The farmer welfare effects of pineapple adoption in Ghana
2017,
Export agriculture offers potentially high returns to smallholder farmers in...
Are local market relationships undermining organic fruit and vegetable certification? A bivariate probit analysis
Are local market relationships undermining organic fruit and vegetable certification? A bivariate probit analysis
2017,
This article investigates how an organic fruit and vegetable farmer's choice to use...
Relational focus in long duration buyer-seller relationships
Relational focus in long duration buyer-seller relationships
2017,
There is limited research on the effects of accumulated shared experience on the...
An evolving fuzzy inference system for extraction of rule set for planning a product‐service strategy
An evolving fuzzy inference system for extraction of rule set for planning a product‐service strategy
2017,
Manufacturing enterprises are collaborating among each other in manufacturing service...
An exploratory investigation of social media adoption by small businesses
An exploratory investigation of social media adoption by small businesses
2017,
Social media has become an online platform for businesses to market products/services...
Classifying and prioritising TV design attributes by Kano model and quadrant analysis: with a case study in Entekhab Industrial Group
Classifying and prioritising TV design attributes by Kano model and quadrant analysis: with a case study in Entekhab Industrial Group
2017,
The aim of this article is to identify, classify and prioritise TV design attributes....
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