Exploiting organizer influence and geographical preference for new event recommendation

The rapid growth of event‐based social networks (EBSNs) has generated great demand for personalized event recommendation. Indeed, new events are published every day in EBSNs. In this paper, we focus on the problem of recommending new events (i.e., the newly published events that have not yet received any user response) to registered users in EBSNs. Notice that collaborative filtering is ineffective for recommending new events due to the short lifetime of events and the lack of historical information, that is, the cold‐start problem. A straightforward approach to address this problem is to adopt content‐based recommendation techniques, for example, deriving user interests through the content information of the events they attended. Nevertheless, we observe that organizer influence and geographical preference also play important roles in a user's decision to participate in an event. Motivated by this observation, we combine user interest, organizer influence, and geographical preference to present a unified model for new event recommendation. In particular, we utilize a topic model to derive user interests while adopting matrix factorization to infer organizer influences on users from the interactions between users and organizers. Moreover, we model users' geographical preferences via their location histories of attended events. We conduct a performance evaluation using real‐world data collected from DoubanEvent. The experimental results demonstrate the effectiveness of our proposed recommendation model.