Keyword: marketing

Found 1031 papers in total
Managing inventories in a two-echelon dual-channel supply chain
Managing inventories in a two-echelon dual-channel supply chain
2005,
We present a two-echelon dual-channel inventory model in which stocks are kept in both...
Inventory models with inventory-level-dependent demand: A comprehensive review and unifying theory
Inventory models with inventory-level-dependent demand: A comprehensive review and unifying theory
2005,
Marketing researchers and practitioners have long recognized the demand of many retail...
Coordinating service-sensitive demand and capacity by adaptive decision making: An application of case-based decision theory
Coordinating service-sensitive demand and capacity by adaptive decision making: An application of case-based decision theory
2005,
The subject of this article is the simultaneous choice of product price and...
Manufacturing lead-time rules: Customer retention versus tardiness costs
Manufacturing lead-time rules: Customer retention versus tardiness costs
2005,
Inaccurate production backlog information is a major cause of late deliveries, which...
Walverine: a Walrasian trading agent
Walverine: a Walrasian trading agent
2005,
TAC-02 was the third in a series of Trading Agent Competition events fostering...
A dynamic analysis of market response with joint space mapping
A dynamic analysis of market response with joint space mapping
2004,
We propose a model for joint space market response analysis incorporating the...
Intangible balls
Intangible balls
2005,
How important are intangibles to a football club? We consider Europe's Champions...
An integrated product returns model with logistics and marketing coordination
An integrated product returns model with logistics and marketing coordination
2005,
We develop an integrated approach for analyzing logistics and marketing decisions...
Clustering customers to forecast demand
Clustering customers to forecast demand
2005,
This paper addresses the problem of forecasting irregular demand, balancing the...
An integrated operations–marketing model for innovative products and services
An integrated operations–marketing model for innovative products and services
2005,
This paper develops an integrated operations–marketing model for a...
Evaluation of plant focus strategies: A continuous approximation framework
Evaluation of plant focus strategies: A continuous approximation framework
2005,
The concept of plant focus emphasizes a firm's ability to increase productivity and...
Graph-based structures for the market baskets analysis
Graph-based structures for the market baskets analysis
2004,
The market basket is defined as an itemset bought together by a customer on a single...
The effect of service failure and recovery on customer satisfaction in the airline service encounter
The effect of service failure and recovery on customer satisfaction in the airline service encounter
2004,
This study will attempt to build an integrated model of the customer satisfaction...
A user-friendly marketing decision support system for the product line design using evolutionary algorithms
A user-friendly marketing decision support system for the product line design using evolutionary algorithms
2005,
A marketing decision support system (MDSS) is presented. It has a user-friendly and...
Multicriteria methodology for the evaluation of a Greek engineering department
Multicriteria methodology for the evaluation of a Greek engineering department
2004,
Institutional evaluation represents one of the most modern and interesting issues of...
Customer attrition analysis for financial services using proportional hazard models
Customer attrition analysis for financial services using proportional hazard models
2004,
This paper studies the topic of customer attrition in the context of a European...
An alternate approach to developing a total celebrity endorser rating model using the analytic hierarchy process
An alternate approach to developing a total celebrity endorser rating model using the analytic hierarchy process
2004,
Using the analytic hierarchy process to develop an overall rating of a celebrity is a...
On a differential equation model of booms
On a differential equation model of booms
2004,
A boom is a social phenomenon in which some commodity, fashion or the like is suddenly...
Exploring bidding strategies for market-based scheduling
Exploring bidding strategies for market-based scheduling
2005,
A market-based scheduling mechanism allocates resources indexed by time to alternative...
A study on a forecasting the demand for the future mobile communication service by integrating mobile communication technology
A study on a forecasting the demand for the future mobile communication service by integrating mobile communication technology
2004,
In this paper, we have developed a technology–service relationship model which...
Retaining students in retail banking through price bundling: Evidence from the Swedish market
Retaining students in retail banking through price bundling: Evidence from the Swedish market
2004,
This article investigates the issue of the customer retention of students in retail...
Multi-outlet retail site location assessment
Multi-outlet retail site location assessment
2004,
One of the most important decisions a retailer can make is where to locate a retail...
Sector modeling for the prediction and evaluation of Cretan olive oil
Sector modeling for the prediction and evaluation of Cretan olive oil
2004,
Greece is a major international olive oil producer. Olive oil varieties constitute the...
An extended study of the K-means algorithm for data clustering and its applications
An extended study of the K-means algorithm for data clustering and its applications
2004,
The K-means algorithm has been a widely applied clustering technique, especially in...
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