| Article ID: | iaor20052676 |
| Country: | United Kingdom |
| Volume: | 16 |
| Issue: | 2 |
| Start Page Number: | 39 |
| End Page Number: | 44 |
| Publication Date: | Jun 2005 |
| Journal: | Business Strategy Review |
| Authors: | Yang Deli, Sonmez Mahmut |
| Keywords: | marketing |
How important are intangibles to a football club? We consider Europe's Champions League to reveal the implications of sponsorship and intangibles for football management and the broader sports sector.