Keyword: marketing

Found 1031 papers in total
Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance
Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance
2001,
This paper adopts a multidisciplinary view of innovation by integrating operations and...
Demand heterogeneity and technology evolution: Implications for product and process innovation
Demand heterogeneity and technology evolution: Implications for product and process innovation
2001,
The evolution of technology has been a central issue in the strategy and organizations...
Effective design of products/services: An approach based on integration of marketing and operations management decisions
Effective design of products/services: An approach based on integration of marketing and operations management decisions
2001,
This paper presents an integrated framework for designing profit-maximizing...
Relaxing the nearest facility assumption in discrete location models
Relaxing the nearest facility assumption in discrete location models
2002,
This paper investigates the effects of relaxation of the nearest facility assumption,...
Tour-distance Voronoi Diagram and its application to location analysis
Tour-distance Voronoi Diagram and its application to location analysis
2001,
The purpose of this paper is to show tour-distance Voronoi diagrams which represent...
From revenue management concepts to software systems
From revenue management concepts to software systems
2002,
In 1999, after developing and installing over 170 revenue management (RM) systems for...
Product planning in quality function deployment using a combined analytic network process and goal programming approach
Product planning in quality function deployment using a combined analytic network process and goal programming approach
2003,
Quality function deployment (QFD) is a customer-oriented design tool with...
A differential equation model of North American cinematic box-office dynamics
A differential equation model of North American cinematic box-office dynamics
2001,
A new mathematical model is presented for the box-office dynamics of a motion picture...
Social responsibility and supply chain relationships
Social responsibility and supply chain relationships
2002,
We use the term purchasing social responsibility (PSR) to describe the involvement of...
Near-optimal pricing and replenishment strategies for a retail/distribution system
Near-optimal pricing and replenishment strategies for a retail/distribution system
2001,
This paper integrates pricing and replenishment decisions for the following...
An IT-based coordination support for production and marketing decisions
An IT-based coordination support for production and marketing decisions
2001,
This paper is concerned with the critical issue of allocating limited corporate...
Dynamic optimal control policy in advertising price and quality
Dynamic optimal control policy in advertising price and quality
2001,
This study presents an algorithm for deriving the long-term policies of quality level,...
Pricing analysis for Merrill Lynch integrated choice
Pricing analysis for Merrill Lynch integrated choice
2002,
In late 1998, Merrill Lynch and other full-service financial service firms were under...
Cooperative advertising in a marketing channel
Cooperative advertising in a marketing channel
2001,
This paper examines dynamic advertising and promotion strategies in a marketing...
Alternate financial incentives to regular credit/price discounts for extraordinary purchases
Alternate financial incentives to regular credit/price discounts for extraordinary purchases
2001,
Temporary trade promotions can take in practice many forms, especially when...
Optimal advertising pulsation policies: A dynamic programming approach
Optimal advertising pulsation policies: A dynamic programming approach
2001,
This study formulates and solves an advertising pulsation problem for a monopolistic...
Attracting students through price bundling. A conjoint study of Swedish students' preferences of retail banking services
Attracting students through price bundling. A conjoint study of Swedish students' preferences of retail banking services
2001,
The article investigates the Swedish retail banks' application of price bundling in...
Appropriating value from computerized reservation system ownership in the airline industry
Appropriating value from computerized reservation system ownership in the airline industry
2001,
It is difficult for the firm competing through information technology resources to...
The model of hierarchical growth processess by differential equations – the analysis of the sales of the video game machines assuming two stage growth processes
The model of hierarchical growth processess by differential equations – the analysis of the sales of the video game machines assuming two stage growth processes
2002,
In this study, we introduce the differential equation model which can explain some...
How to estimate the amount of important characteristics missing in a consumers sample by using Bayesian estimators
How to estimate the amount of important characteristics missing in a consumers sample by using Bayesian estimators
2001,
Consumers surveys are conducted very often by many companies with the main objective...
Product positioning and pricing under production cost considerations
Product positioning and pricing under production cost considerations
1999,
A framework in a competitive environment is proposed that incorporates production cost...
Modeling manufacturing and marketing options in international operations
Modeling manufacturing and marketing options in international operations
2002,
In this paper, we model and compare eight manufacturing–marketing options that a...
Too much of a good thing? Product proliferation and organizational failure
Too much of a good thing? Product proliferation and organizational failure
2001,
When organizations make important changes, such as introducing products based on new...
The analysis of optimal price control model in matching problem between production and sales
The analysis of optimal price control model in matching problem between production and sales
2001,
This paper presents a mathematical model under the assumptions of linear demand and...
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