Keyword: marketing

Found 1031 papers in total
An electricity market game between consumers, retailers and network operators
An electricity market game between consumers, retailers and network operators
2005,
We consider a simple game-theoretical model in which an electricity retailer and a...
Multicollinearity and measurement error in structural equation models: implications for theory testing
Multicollinearity and measurement error in structural equation models: implications for theory testing
2004,
The literature on structural equation models is unclear on whether and when...
Massively categorical variables: Revealing the information in zip codes
Massively categorical variables: Revealing the information in zip codes
2003,
We introduce the idea of a massively categorical variable, a variable such as zip code...
The international takeoff of new products: The role of economics, culture, and country innovativeness
The international takeoff of new products: The role of economics, culture, and country innovativeness
2003,
Sales takeoff is vitally important for the management of new products. Limited prior...
Sustainable pioneering advantage? Profit implications of market entry order
Sustainable pioneering advantage? Profit implications of market entry order
2003,
There is strong theoretical and empirical evidence supporting the idea that...
An empirical model of optimal dynamic product launch and exit under demand uncertainty
An empirical model of optimal dynamic product launch and exit under demand uncertainty
2006,
This paper considers the decision problem of a firm that is uncertain about the...
Evaluation of present strategies in multiagent product market model with network externality
Evaluation of present strategies in multiagent product market model with network externality
2005,
In this paper, we design a multiagent product market model with network externality,...
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
2005,
Today's managers are very interested in predicting the future purchasing patterns of...
The impact of utility balance and endogeneity in conjoint analysis
The impact of utility balance and endogeneity in conjoint analysis
2005,
Adaptive metric utility balance is at the heart of one of the most widely used and...
Competitive reactions to advertising and promotion attacks
Competitive reactions to advertising and promotion attacks
2005,
How do competitors react to each other's price-promotion and advertising attacks? What...
Customized advertising via a common media distributor
Customized advertising via a common media distributor
2005,
We show that when a single media content distributor (such as a television cable...
Generic and brand advertising strategies in a dynamic duopoly
Generic and brand advertising strategies in a dynamic duopoly
2005,
To increase the sales of their products through advertising, firms must integrate...
Marketing and designing transaction games
Marketing and designing transaction games
2005,
Past research reveals an extraordinary number and variety of transaction games, often...
Generalized robust conjoint estimation
Generalized robust conjoint estimation
2005,
We introduce methods from statistical learning theory to the field of conjoint...
Consumer learning, brand loyalty, and competition
Consumer learning, brand loyalty, and competition
2004,
In several markets, consumers can gain further information regarding how well a...
Consumer learning and brand valuation: an application on over-the-counter drugs
Consumer learning and brand valuation: an application on over-the-counter drugs
2004,
We develop a brand choice model with learning based on the Kalman filter methodology....
Bidding strategies in dynamic electricity markets
Bidding strategies in dynamic electricity markets
2005,
In this paper the problem of developing bidding strategies for the participants of...
Partial-repeat-bidding in the Name-Your-Own-Price channel
Partial-repeat-bidding in the Name-Your-Own-Price channel
2004,
This paper presents an initial examination of an emerging business model, the...
A dynamic changepoint model for new product sales forecasting
A dynamic changepoint model for new product sales forecasting
2004,
At the heart of a new product sales-forecasting model for consumer packaged goods is a...
Branch-and-price approach for prescribing profitable feature upgrades
Branch-and-price approach for prescribing profitable feature upgrades
2005,
High technology products such as notebook computers and digital cameras have short...
Competitor see, competitor do: Incumbent entry in new market niches
Competitor see, competitor do: Incumbent entry in new market niches
2005,
The ability to keep up with changing technology is critical for a company's long-term...
Modeling movie life cycles and market share
Modeling movie life cycles and market share
2005,
We examine box-office sales in the context of a market share model. This is...
Cheap talk and bogus network externalities in the emerging technology market
Cheap talk and bogus network externalities in the emerging technology market
2005,
Many emerging technologies exhibit path-dependent demands driven by positive network...
The LIBOR model dynamics: Approximations, calibration and diagnostics
The LIBOR model dynamics: Approximations, calibration and diagnostics
2005,
In this paper we consider several parametric assumptions for the instantaneous...
Papers per page: