Keyword: marketing

Found 1031 papers in total
New product ideas screening decision with approximate evaluations: Optimization approach
New product ideas screening decision with approximate evaluations: Optimization approach
2005,
Calantone, et al. presented an Analytic Hierarchy Process (AHP) modeling approach to...
Stochastic analysis of number of corporations in a market derived from strategic policies of individual corporations for market entry and retreat
Stochastic analysis of number of corporations in a market derived from strategic policies of individual corporations for market entry and retreat
2006,
A stochastic model is developed for describing a market lifecycle expressed in terms...
Logistics of tractor distribution in an agriculture-driven economy: an Indian case study
Logistics of tractor distribution in an agriculture-driven economy: an Indian case study
2004,
This paper examines critical decision areas in the context of outbound logistics and...
Models for analyzing purchase decision in comsumers of ecologic products
Models for analyzing purchase decision in comsumers of ecologic products
2005,
The consumer purchase attitude of product, in this case, an ecological product, can be...
Advertising competition under consumer inertia
Advertising competition under consumer inertia
2003,
We construct a multistage game-theoretic model of advertising and price competition in...
Negotiations and exclusivity contracts for advertising
Negotiations and exclusivity contracts for advertising
2003,
Exclusive advertising on a given media outlet is usually profitable for an advertiser...
Setting quality expectations when entering a market: what should the promise be?
Setting quality expectations when entering a market: what should the promise be?
2006,
This paper examines optimal advertised quality, actual quality, and price for a firm...
The price of launching a new product: empirical evidence on factors affecting the relative magnitude of slotting allowances
The price of launching a new product: empirical evidence on factors affecting the relative magnitude of slotting allowances
2003,
Slotting allowances are a relatively recent trend, particular to the retail food...
Optimizing time limits in retail promotions: an email application
Optimizing time limits in retail promotions: an email application
2005,
Most marketing managers know intuitively that once a customer delays a purchase...
How to compute optimal catalog mailing decisions
How to compute optimal catalog mailing decisions
2006,
We develop, estimate, and test a response model of order timing and order volume...
Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures
Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures
2003,
We develop an econometric model to study a setting in which a new product is launched...
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle
2004,
Research on the product life cycle (PLC) has focused primarily on the role of...
Product strategy for innovators in markets with network effects
Product strategy for innovators in markets with network effects
2004,
This paper examines four alternative product strategies available to an innovating...
From density to destiny: using spatial dimension of sales data for early prediction of new product success
From density to destiny: using spatial dimension of sales data for early prediction of new product success
2004,
One of the main problems associated with early-period assessment of new product...
Modeling the role of retail price formats, and retailer competition types on production schedule strategy
Modeling the role of retail price formats, and retailer competition types on production schedule strategy
2005,
To study the determinants of choice between make-to-order (MTO) and make-to-stock...
The effects of effort and intrinsic motivation on risky choice
The effects of effort and intrinsic motivation on risky choice
2003,
People often need to trade off between the probability and magnitude of the rewards...
The effect of banner advertising on Internet purchasing
The effect of banner advertising on Internet purchasing
2006,
This article focuses on whether banner advertising affects purchasing patterns on the...
Modeling the Clickstream: implications for web-based advertising efforts
Modeling the Clickstream: implications for web-based advertising efforts
2003,
In this paper, we develop an analytical approach to modeling consumer response to...
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
The shape of advertising response functions revisited: a model of dynamic probabilistic thresholds
2004,
Prior work in marketing has suggested that advertising threshold effects –...
Is having more channels really better? A model of competition among commercial television broadcasters
Is having more channels really better? A model of competition among commercial television broadcasters
2004,
Competitive behavior in commercial television broadcasting is modeled to examine...
Advertising in a distribution channel
Advertising in a distribution channel
2004,
Conventional wisdom suggests that one of the goals of manufacturer advertising is to...
A practical model of Heineken's bottle filling line with dependent failures
A practical model of Heineken's bottle filling line with dependent failures
2005,
This article describes a mass balance production line model based on constant machine...
Multiple discreteness and product differentiation: demand for carbonated soft drinks
Multiple discreteness and product differentiation: demand for carbonated soft drinks
2004,
For several of the largest supermarket product categories, such as carbonated soft...
Decomposing the sales promotion bump with store data
Decomposing the sales promotion bump with store data
2004,
Sales promotions generate substantial short-term sales increases. To determine whether...
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