Keyword: marketing

Found 1031 papers in total
A marketing decision problem in single-period stochastic inventory model
A marketing decision problem in single-period stochastic inventory model
2003,
This article deals with a marketing decision problem in the classical single-period...
An intelligent system for customer targeting: a data mining approach
An intelligent system for customer targeting: a data mining approach
2004,
We propose a data mining approach for market managers that uses artificial neural...
On deriving and validating comparative statics of a symmetric model of advertising competition
On deriving and validating comparative statics of a symmetric model of advertising competition
2003,
In this article, a market share attraction model is estimated using a data set of six...
Scanbacks and direct rebates: manufacturer's tools against forward buying
Scanbacks and direct rebates: manufacturer's tools against forward buying
2003,
This paper evaluates the role of trade incentives specifically designed to fight...
A multi-attribute motivational model of consumer choice based on a new outranking relation
A multi-attribute motivational model of consumer choice based on a new outranking relation
2003,
Multiple models have been proposed to describe different patterns of consumer...
Accurate forecasting of the undecided population in a public opinion poll
Accurate forecasting of the undecided population in a public opinion poll
2002,
The problem of pollsters is addressed which is to forecast accurately the final...
Layout modeling and construction procedure for the arrangement of exhibition spaces in a fair
Layout modeling and construction procedure for the arrangement of exhibition spaces in a fair
2003,
This paper tackles a subset of layout problems that is not a subject of the scientific...
Complexity of product positioning and ball intersection problems
Complexity of product positioning and ball intersection problems
1995,
The product positioning problem consists in choosing the attributes of a new product...
Targeted advertising on the Web with inventory management
Targeted advertising on the Web with inventory management
2003,
Companies that maintain Web sites can make considerable revenue by running...
Scheduling space-sharing for internet advertising
Scheduling space-sharing for internet advertising
2002,
This paper provides the first in-depth study of the algorithmic questions involved in...
Economic feasibility of bandwidth-sharing service with quality of service guarantees
Economic feasibility of bandwidth-sharing service with quality of service guarantees
2003,
Recent progress in quality-of-service (QoS) differentiating technology in...
Cooperative advertising, game theory and manufacturer–retailer supply chains
Cooperative advertising, game theory and manufacturer–retailer supply chains
2002,
Cooperative (co-op) advertising plays a significant role in marketing programs in...
Scheduling pre-printed newspaper advertising inserts using genetic algorithms
Scheduling pre-printed newspaper advertising inserts using genetic algorithms
2002,
In recent years, the use of pre-printed advertising inserts in newspapers has...
An exploratory study for the telecommunications service failure cases in South Korea
An exploratory study for the telecommunications service failure cases in South Korea
2002,
In this paper, 15 South Korean telecommunications service failure cases were analyzed....
Delivery guarantees and the interdependence of marketing and operations
Delivery guarantees and the interdependence of marketing and operations
2002,
Delivery guarantees are an important element in a customer satisfaction program. When...
An allocation of marketing effort
An allocation of marketing effort
2003,
Well-known goods do not sell well these days. However goods are required to be easily...
Yield management with side conditions
Yield management with side conditions
2002,
This paper presents a nonlinear integer programming approach to the optimization phase...
David vs. Goliath: An analysis of asymmetric mixed-strategy games and experimental evidence
David vs. Goliath: An analysis of asymmetric mixed-strategy games and experimental evidence
2002,
Mixed strategies are widely used to model strategic situations in diverse fields such...
The optimal launch schedule for two new cannibalistic durables: A diffusion theory approach
The optimal launch schedule for two new cannibalistic durables: A diffusion theory approach
2002,
This study presents the optimal timing framework for the seller who is going to launch...
Managing demand and sales dynamics in new product diffusion under supply constraint
Managing demand and sales dynamics in new product diffusion under supply constraint
2002,
The Bass diffusion model is a well-known parametric approach to estimating new product...
Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety
Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety
2002,
Several studies have demonstrated an order-of-entry effect on market share, suggesting...
The impact of the secondary market on the supply chain
The impact of the secondary market on the supply chain
2002,
This paper investigates the impacts of a secondary market where resellers can buy and...
Structuring the new product development pipeline
Structuring the new product development pipeline
2002,
In many new product development (NPD) situations, the development process is...
Product differentiation and commonality in design: Balancing revenue and cost drivers
Product differentiation and commonality in design: Balancing revenue and cost drivers
2001,
Product design decisions substantially affect the cost and revenue drivers. A design...
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