Keyword: marketing

Found 1031 papers in total
The benefits of advance booking discount programs: model and analysis
The benefits of advance booking discount programs: model and analysis
2004,
Consider a retailer who sells perishable seasonal products with uncertain demand. Due...
Setting customer expectation in service delivery: an integrated marketing-operations perspective
Setting customer expectation in service delivery: an integrated marketing-operations perspective
2004,
Service firms have increasingly been competing for market share on the basis of...
Relationships among three assumptions in revenue management
Relationships among three assumptions in revenue management
2004,
This note discusses the relationships among three assumptions that appear frequently...
Positioning of new brands in an experiment
Positioning of new brands in an experiment
2006,
This paper deals with an experimental investigation of positioning new brands. For...
The impact of internal marketing to market orientation concept and their effects to bank performance
The impact of internal marketing to market orientation concept and their effects to bank performance
2005,
The front-line employees of the bank interact with the majority of customers and...
A live baby or your money back: the marketing of in vitro fertilization procedures
A live baby or your money back: the marketing of in vitro fertilization procedures
2003,
Many clinics that offer in vitro fertilization (IVF) have begun to market the...
A new approach for locating multiple facilities in a network competitive environment
A new approach for locating multiple facilities in a network competitive environment
2006,
In this paper, we investigate location problems of one or more facilities in a network...
Structural properties of network revenue management models: An economic perspective
Structural properties of network revenue management models: An economic perspective
2006,
Many revenue management problems have a network aspect. In this paper, we argue that a...
An extended self-organizing map network for market segmentation – a telecommunication example
An extended self-organizing map network for market segmentation – a telecommunication example
2006,
Kohonen's self-organizing map (SOM) network is an unsupervised learning neural network...
Pricing for environmental compliance in the auto industry
Pricing for environmental compliance in the auto industry
2006,
For environmental and political reasons, governments have imposed fleetwide standards...
Idea generation, creativity, and incentives
Idea generation, creativity, and incentives
2006,
Idea generation (ideation) is critical to the design and marketing of new products, to...
Knowledge acquisition and revision using neural networks: an application to a cross-national study of brand image perception
Knowledge acquisition and revision using neural networks: an application to a cross-national study of brand image perception
2006,
A three-tier knowledge management approach is proposed in the context of a...
Adoption of electronic trading at the International Securities Exchange
Adoption of electronic trading at the International Securities Exchange
2006,
Information technology is transforming financial trading, lowering costs, and...
A hedonic study of network effects in the market for word processing software
A hedonic study of network effects in the market for word processing software
2006,
We investigate the effects of various quality attributes and network-specific features...
Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing
Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing
2006,
Electronic commerce has enabled the use of intelligent agent technologies that can...
Agent-intermediated electronic markets in international freight transportation
Agent-intermediated electronic markets in international freight transportation
2006,
In many industries, agent-intermediated markets are inefficient because information...
Investing in product development and production capabilities: The crucial linkage between time-to-market and ramp-up time
Investing in product development and production capabilities: The crucial linkage between time-to-market and ramp-up time
2006,
Shorter product life cycles, more rapid product obsolescence, and the increasing...
Optimal data interval for estimating advertising response
Optimal data interval for estimating advertising response
2006,
The abundance of highly disaggregate data (e.g., at five-second intervals) raises the...
An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising
An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising
2006,
The marketing literature has suggested two prominent decision mechanisms through which...
Optimal normative policies for marketing of products with limited availability
Optimal normative policies for marketing of products with limited availability
2006,
We develop optimal normative policies for pricing and advertising of products with...
A tactical model for resource allocation and its application to advertising budgeting
A tactical model for resource allocation and its application to advertising budgeting
2006,
Models for optimal product positioning have received considerable attention by...
Product warranty and reliability
Product warranty and reliability
2006,
Product warranty is an important part of new product marketing and sales. Offering...
Artificial neural network, induction rules and IRANN to forecast purchasers for a specific product
Artificial neural network, induction rules and IRANN to forecast purchasers for a specific product
2005,
It is effective and desirable for a proper customer relationship management or...
Assessing the service–profit chain
Assessing the service–profit chain
2002,
The service–profit chain (SPC) is a framework for linking service operations,...
Papers per page: