Keyword: marketing

Found 1031 papers in total
Building efficient product portfolios at John Deere and Company
Building efficient product portfolios at John Deere and Company
2007,
John Deere & Company (Deere), one of the world’s leading producers of...
The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
2007,
We examine how product design and pricing are affected when the number of firms in the...
To lease or to buy? A structural model of a consumer's vehicle and contract choice decisions
To lease or to buy? A structural model of a consumer's vehicle and contract choice decisions
2007,
By treating leasing and financing contracts as differentiated products with their own...
Hedging your bets and assessing the outcome
Hedging your bets and assessing the outcome
2007,
Hedging offsets the risk of an existing stake by counterbalancing it with a new stake...
What competition? Myopic self-focus in market-entry decisions
What competition? Myopic self-focus in market-entry decisions
2007,
This paper documents egocentric biases in market-entry decisions. We demonstrate...
Getting big too fast: Strategic dynamics with increasing returns and bounded rationality
Getting big too fast: Strategic dynamics with increasing returns and bounded rationality
2007,
Neoclassical models of strategic behavior have yielded many insights into competitive...
Capacity-driven vs. demand-driven material procurement systems
Capacity-driven vs. demand-driven material procurement systems
2007,
A capacity-driven procurement (CDP) system is an alternative to the demand-driven...
Using Robustness Analysis to structure online marketing and communication problems
Using Robustness Analysis to structure online marketing and communication problems
2007,
Online marketing and communication provides an interesting environment for the...
Using a heterogeneous multinomial probit model with a neural net extension to model brand choice
Using a heterogeneous multinomial probit model with a neural net extension to model brand choice
2007,
The multinomial probit model introduced here combines heterogeneity across households...
Locating multiple facilities in a planar competitive environment
Locating multiple facilities in a planar competitive environment
2007,
We investigate the location of one or more facilities anywhere in an area in which...
Business customer communities and knowledge sharing: exploratory study of critical issues
Business customer communities and knowledge sharing: exploratory study of critical issues
2006,
Businesses in knowledge intensive industries must appropriately engage with their...
A conceptual framework for the implementation of enterprise information portals in large organizations
A conceptual framework for the implementation of enterprise information portals in large organizations
2006,
Addressing the diversity in information requirements across the enterprise is a...
Vendor certification and appraisal: implications for supplier quality
Vendor certification and appraisal: implications for supplier quality
2006,
We examine the buyer's problem of inducing the supplier's quality effort using two...
The effect of service experiences over time on a supplier's retention of business customers
The effect of service experiences over time on a supplier's retention of business customers
2006,
This paper examines the link between a supplier's marketing and service operations and...
Price guarantees in dynamic pricing and revenue management
Price guarantees in dynamic pricing and revenue management
2007,
We present a new model for revenue management of product sales that incorporates both...
Targeted advertising strategies on television
Targeted advertising strategies on television
2006,
The personal video recorder (PVR) facilitates the use of targeted advertising by...
Competitive advertising strategies and market-size dynamics: a research note on theory and evidence
Competitive advertising strategies and market-size dynamics: a research note on theory and evidence
2006,
This paper analyzes competing firms' advertising strategies in markets characterized...
Optimal dynamic advertising policy for new products
Optimal dynamic advertising policy for new products
2006,
Advertising is one of the key marketing tools managers have at their disposal to...
Perceived risk and trust associated with purchasing at electronic marketplaces
Perceived risk and trust associated with purchasing at electronic marketplaces
2006,
Understanding consumer behaviour is of vital importance to consumer-oriented...
Revenue management through dynamic cross selling in e-commerce retailing
Revenue management through dynamic cross selling in e-commerce retailing
2006,
We consider the problem of dynamically cross-selling products (e.g., books) or...
A theory of banks' industry expertise, market power, and credit risk
A theory of banks' industry expertise, market power, and credit risk
2006,
The author analyzes banks' incentives to acquire expertise in judging the...
An empirical study on Web-based services and customer loyalty
An empirical study on Web-based services and customer loyalty
2006,
E-business success is tied to the ability to foster customer loyalty. Businesses that...
Developments in retail logistics towards generating more consumer value
Developments in retail logistics towards generating more consumer value
2006,
In this article, the authors distinguish between in-store and out-store logistics....
Selling and leasing strategies for durable goods with complementary products
Selling and leasing strategies for durable goods with complementary products
2005,
It has been recognized that when a durable goods manufacturer sells its output, it has...
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