Article ID: | iaor20072567 |
Country: | Netherlands |
Volume: | 42 |
Issue: | 1 |
Start Page Number: | 36 |
End Page Number: | 47 |
Publication Date: | Oct 2006 |
Journal: | Decision Support Systems |
Authors: | Kiang Melody Y., Hu Michael Y., Fisher Dorothy M. |
Keywords: | marketing |
Kohonen's self-organizing map (SOM) network is an unsupervised learning neural network that maps